Fundamental Business Management and Marketing Principles
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Marketing and Product Design
Design involves finding the right balance between creating something that people desire to have, that they can afford, and that works.
The Design Mix
- Aesthetics: The look, feel, and smell of the product.
- Function: Does it work?
- Economic: Is it simple enough for it to be made quickly and cost-effectively?
Branding, Promotion, and Distribution
Branding is the process of creating a name for the customers. Promotion is used to persuade people to buy the products. Pricing strategies represent the plan for setting a product's price, while distribution focuses on how to get the product to the right place for customers to buy.
Product Portfolio and Marketing Strategy
The product life and portfolio theory suggests that all products