The Importance of Customer Service
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Customer Service
Importance
One of the objectives of a company is customer loyalty and customer satisfaction.
It is more expensive to get new customers than to keep those you have.
Principles of Customer Service
- Customers are the most important individuals.
- The company depends on customers (not the other way around).
- Companies exist because customers exist; customers are our "work".
- Customers seek a good or service that should be provided.
- Customers are not a number; they must be treated with respect.
- The customer is the backbone of the company.
Customer Service Department
The entire staff should be involved in providing adequate customer care.
They don't only handle complaints, but also gather information through claims or suggestions.