Core Business Strategies & BCG Matrix Limitations
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Concentration Strategies
Horizontal Growth
Expansion of operations into other geographic locations and/or increasing the range of products and services offered to current markets.
Horizontal Integration
The degree to which a firm operates in multiple geographic locations at the same point on an industry’s value chain.
Diversification Strategies
Concentric (Related) Diversification
Growth into a related industry when a firm has a strong competitive position but attractiveness is low.
Synergy
The concept that two businesses will generate more profits together than they could separately.
Retrenchment Strategies
Retrenchment Strategies Defined
Used when the firm has a weak competitive position in some or all of its product lines due to poor performance.