Direct and Indirect Exporting Strategies for Businesses
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Direct and Indirect Exporting
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Exporting
- Exporting can be direct or indirect.
- In direct exporting, the company sells to a customer in another country.
- The Internet is becoming increasingly important.
Exporting may be done passively or actively. Passive exporting occurs when a business receives orders from abroad without actively looking for them. Active exporting involves developing policies for setting up systems for organizing the export function and for dealing with export logistics, documentation, and finance.
With indirect exporting, intermediaries handle most aspects of export deals. Returns are obviously lower. You lose control over final selling prices.
- Indirect Exporting: Products are sold to a third party who then sells them within the