Entrepreneurship, SMEs, Business Plans and Market Strategy
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A) Enterprise
- Definition: An enterprise is a business or company that aims to make a profit by providing goods or services.
- Entrepreneurs: Individuals who start and run businesses, taking financial risks to earn profit.
- Entrepreneurship: The process of creating, launching, and running a new business.
High-Growth vs Lifestyle Businesses
- High-Growth: Rapid expansion through innovation and scaling.
- Lifestyle: Smaller ventures aimed at maintaining a comfortable work–life balance.
Small and Medium-sized Enterprises (SMEs)
- SMEs: Businesses with limited employees and revenue; crucial for job creation and innovation.
B) Made or Born Argument
- Born: Inherent qualities such as creativity and risk-taking.
- Made: Skills developed through education and experience.