Financial Goals & Cost of Capital: Maximizing Business Value
Financial Goals: Profit vs. Wealth Maximization
The basic dictum of financial planning is “the earlier, the better.” According to this principle, Project ‘B’ is often preferable in investment scenarios.
Profit Maximization: Limitations
The profit maximization goal often overlooks critical factors, including the time value of money and the quality of benefits. If predicted earnings are more assured, the quality is high because the range of fluctuation is small. Profit maximization ignores the true value of benefits and does not consider the risks associated with profits.
The following table demonstrates the concept of Quality of Benefits based on Profit per Annum:
| State of the Economy | Project-A (Rs.) | Project-B (Rs.) |
|---|---|---|
| Average | 10,000 | 10,000 |
| Recession |
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