Notes, summaries, assignments, exams, and problems for Arts and Humanities

Lesson 1: Introduction to Luxury and Its Characteristics

A) Defining Luxury

The word luxury originates from the Latin word Lux, meaning light. The luxury market is no longer solely defined by income levels, personal wealth, or spending budgets.

B) The Dual Nature of Luxury

Luxury has a double meaning:

• Lux: Light (the angel)
• Luxus: Abundance
• Luxation: Gap, excess
• Luxuria: Bad habit (the devil)

C) The Intangibility of Luxury

The luxury goods industry is characterized by intangibility more than any other sector.

D) Luxury and Retail

People often misunderstand luxury by focusing solely on brands. However, luxury companies are primarily retailers.

E) The Paradox of Luxury

A luxury brand's strategy balances exclusivity, which drives image, and accessibility, which... Continue reading "Luxury Brands: Definition, Features, and Market Insights" »

The Role of Television in Modern Society

It is a well-known fact that television, and in particular the news, informs us of all the events that occur daily. Through this medium, we stay updated on positive developments, negative news, interesting events, sports, and technological innovations. However, television is also a business, and its primary objectives often revolve around capturing audiences and generating revenue.

Entertainment and Social Connection

On one hand, television entertains us during our free time with:

• Soap operas
• Series
• Films
• Documentaries

In this aspect, it serves as a vital instrument for many, such as the elderly who may have limited mobility. They are often grateful for television, as it makes their daily lives more engaging... Continue reading "The Impact of Television: Information vs. Entertainment" »

Common English Collocations

• Do: course, aerobics, business, good, harm, homework, judo, some damage, voluntary work, well, your best
• Get: a girlfriend, a jacket, a job, a tattoo, angry, better, good grades, home, married, points, the bus, to the party
• Go: backpacking, camping, on a date, back, off, on, through, with, without
• Make: a call, a film, a fortune, a list, a meal, an effort, arrangements, decisions, excuses, friends, noise
• Play: chess

Future and Technology Vocabulary

• Alien, artificial intelligence, catastrophe, climate change, colony, crime wave, epidemic, hologram, optimistic, overpopulation, pessimistic, pollution, robot, space station, space travel, virtual world, war

Reflexive Verbs and Phrasal Verbs

• Reflexive: Arm yourself, call yourself,

Personality Traits and Descriptive Adjectives

• Active
• Ambitious
• Cheerful - Alegre
• Confident - Confiado
• Curious
• Determined
• Friendly
• Generous
• Innocent
• Intelligent
• Intolerant
• Mean
• Practical - Práctico
• Sensible
• Sensitive
• Serious
• Shy - Tímido
• Tolerant

Verbs of Communication and Emotion

• Boast - Presumir
• Chat - Hablar
• Complain - Quejarse
• Cry - Llorar
• Hug - Abrazar
• Joke - Bromear
• Laugh - Reírse
• Shout - Gritar
• Smile - Sonreír
• Stare - Mirar fijamente
• Sulk - Enfadarse
• Tease - Vacilar

Television Vocabulary

TV Programmes and Genres

• Advert - Anuncio
• Cartoon
• Documentary
• Drama Series
• Film
• Game Show / Quiz Show / Reality Show
• Sitcom - Serie de comedia
• Sports Programme
• Talent Show

General TV Terms

• Audience - Audiencia
• Broadcast - Emisión
• Camera
• Channel
• Episode
• Participant
• Presenter
• Programme - Programa
• Remote

Transformación XSLT a Formato HTML

Plantilla XSLT para representar los datos de la academia de baile en una tabla HTML:

<xsl:template match="/">
  <html>
    <head>
      <title>Bailes</title>
    </head>
    <body>
      <h2 style="text-align:center">
        LISTADO DE BAILES ACADEMIA <xsl:value-of select="academia/nombre"/>
        CURSO <xsl:value-of select="academia/bailes/@year"/>
      </h2>
      <table border="1" style="margin:auto;">
        <tr>
          <th>Identificador</th>
          <th>Nombre</th>
          <th>Precio</th>
          <th>Plazas</th>
          <th>Fechas</th>
          <th&

Gallery Visit: The Botticelli Exhibition

V: Excuse me. I am looking for the Botticelli exhibition.

D: You're in the right place. Come on in!

V: Can you tell me about Botticelli's style?

D: Botticelli is known for his Renaissance style.

V: What are his most important paintings?

D: Botticelli's most important paintings are The Birth of Venus and Primavera.

V: Are these works in the exhibition today?

D: Yes, the works are in Room 3, on the left.

Discussion on Artistic Movements

A1: What do you think of the exhibit so far?

A2: It's okay. The Modernism section was really interesting.

A1: I like the way Modernism brings together nature and the use of curved lines.

A2: Yeah. But I'm not sure about the Surrealism section.

A1: You didn't like it?

A2: Not entirely.... Continue reading "Art Appreciation and Photography Workflow Dialogues" »

What is a Brand?

A brand encompasses everything that represents your company in the minds of consumers. It's the culmination of people's perceptions of your customer service, reputation, advertising, and even your logo. When these elements work harmoniously, your brand thrives. Conversely, even a company with exceptional products can suffer from a damaged brand due to poor customer service.

How Strong Branding Impacts Your Business

1. Branding Improves Recognition

Your logo is a key element of your brand identity. Just think about the instant recognition associated with McDonald's golden arches or the USPS eagle. As the "face" of your company, your logo needs to be memorable and impactful. A professional logo design should be simple enough to remember... Continue reading "The Impact of Strong Branding on Business Success" »

Cooperative Culture: The values, beliefs, and traditions in a company that influence the behavior of its staff. It's important for job seekers to know about an organization's culture before accepting a job.

Cultura cooperativa: Los valores, creencias y tradiciones en una empresa que influyen en el comportamiento de su personal. Es importante que los solicitantes de empleo sepan sobre la cultura de una organización antes de aceptar un puesto de trabajo.

Informal Communication & Actions

Company Attributes

Graphics and Design

Categories of Graphic Software

Bitmapped graphics represent images as bitmaps; they are stored as pixels and become distorted when manipulated. The density of dots per inch determines the image quality.

Vector graphics represent images as mathematical formulae, so they can be changed or scaled without losing quality. They are ideal for high-resolution output.

Types of Graphics Software

• Image manipulation programs: Let you edit your favorite images. For example, you can scan a picture into your PC or transfer a photo from your camera and then add different effects or filters.
• Painting and drawing programs: Also called illustration packages, these offer facilities for freehand drawing with a wide choice of pens, brushes, colors,

Chapter 6: The Press

Public Sphere Theory

• Intimate sphere: Family, friends, etc.
• Private sphere: Voluntary associations.
• Public sphere: External relations.

Four Theories of the Press

• Authoritarian theory: Direct governmental control of media.
• Libertarian theory: Free expression is prioritized, but individual freedom is not guaranteed.
• Social Responsibility Theory: The powerful press must be held accountable to those who do not have access to an equal means of communication.
• Soviet theory: Press institutions are expected to follow governmental theory.

Key Concepts in Journalism

• Yellow Journalism: A sensationalist and exaggerated newspaper style meant to increase sales.
• The Muckrakers: Politically engaged, factual reporters who expose illegal activities.