Notes, summaries, assignments, exams, and problems for Arts and Humanities

Theme 1: Culture, Identity, and Relationships

Vocabulary Related to Culture and Behavior

• Alike: appropriate, appropriateness, awkward, culture gap, fit in, foreign, language barrier, manners, misconception, narrow-minded, outlook, roots, rude, rudeness, sensitive, sense (n/v), sensitivity, straightforward, subtle, tend to, unheard of, value.
• Anxiety: anxious, attempt, come what may, fetch, heritage, inappropriate, insensitive, insensitivity, long for, lose touch with, overwhelming, resentful, stay behind, trembling, untouched.

Phrasal Verbs (TEMA 1)

• Call on, call off, carry out, dress up, dress down, make of, make for, show off, stand up for, stick to, go ahead, go over.
• Resent, resentment.

Fixed Expressions and Idioms

• Catch a cold = coger un resfriado
• Catch

Experiential Marketing: A Modern Approach

Experiential marketing is everywhere.

From Traditional to Experiential Marketing

• Product vs. Client: Focus on the customer.
• Features vs. Experiences: Shift from benefits to emotional engagement.
• Rational vs. Emotional: Connect on a deeper level.
• Systematic vs. Multidisciplinary: Embrace diverse approaches.
• Sale vs. Consumption: Focus on the usage journey.
• Quantitative vs. Qualitative: Value personal attributes.
• Unidirectional vs. Reciprocal: Foster two-way communication.
• Economic vs. Personal Benefit: Prioritize individual value.
• General vs. Individual: Tailor to the specific person.
• Passivity vs. Participation: Encourage active involvement.

Experiential Marketing Goals

The goal is the creation of affective bonds... Continue reading "Experiential Marketing and Corporate Identity Strategies" »

What is Pragmatics?

Pragmatics is a dynamic discipline that deals with how, when, and why speakers and writers actually use language for different purposes. Pragmatics also addresses meaning. Meaning in pragmatics goes further than the word or sentence; it is regarded as a crucial aspect of the whole social, cultural, and cognitive context.

When studying pragmatics, we take a theoretical and methodological approach to language that focuses on context and actual linguistic behavior.

Pragmatics allows us to understand communication by attempting to work out not only the literal meaning but also the hidden, indirect, or implied meanings of utterances.

The Three Divisions of Pragmatics

• Micro: The study of intention.
• Macro: The purpose of language, including

Building a United Marketing Team in a Decentralized Business

In the world of branding and marketing, we all know how crucial it is to share knowledge and information among colleagues and teams. It is no accident that we often work in open-plan offices—an environment that supports the sharing of ideas, teamwork, and collective creativity.

Encourage a 'One Team' Ethos

Psychology plays a vital role in any team activity. The key lies in developing a "one team" ethos that values every member, regardless of their location.

• Share news of successes and applaud the collective results of team endeavor and hard work.
• If people perceive themselves as valued members of the team, positive connections—even cross-border friendships—and a boost in collective

1. To Begin

Read the poem aloud.

2. Literal Meaning and Theme

Identify words you don’t know, sort of know, and important vocabulary.

3. Title

What information does the title provide?

4. Tone

Who is speaking? Who are they addressing?

5. Structure

How is the poem organized and divided?

6. Sound and Rhythm

Analyze the beats and rhymes.

7. Language and Imagery

Examine the concrete pictures (images) the poet has drawn, including symbolism, metaphors, similes, and personification.

8. Sound, Meaning, and Arrangement

• Paradox: A statement in which a contradiction reveals an unexpected truth. E: The hurrier I go, the behinder I get.
• Alliteration: Repeated consonant sounds at the beginning of words. E: Fast and furious.
• Assonance: Repeated vowel sounds in words placed

The Concept of the Objective Correlative

For T.S. Eliot, the location of emotion in poetry cannot be within the poem itself. It may exist in the poet and the reader, but never in the poem. How, then, can we transmit emotion to the reader without placing it directly in the poem? The answer lies in the objective correlative. According to Eliot, this is the only way to convey emotion while maintaining the principle of impersonality in poetry.

The Process of the Objective Correlative

The process functions as follows: the poet experiences an emotion and wishes for the reader to share it, yet cannot express it directly. The solution is to replace the emotion with an object—the objective correlative—and hope that when the reader encounters this object,... Continue reading "T.S. Eliot and the Objective Correlative Explained" »

Corporate Culture

What is Corporate Culture?

Corporate culture refers to the beliefs and behaviors that determine how a company's employees and management interact and handle outside business transactions. It's characterized by being:

• Shared
• Pervasive
• Enduring
• Implicit

Corporate culture implies:

• Behaviors observed regularly in the relationships between individuals.
• The norms that are developed in working groups.
• The philosophy that guides a company's policy regarding its employees or customers.
• The dominant values accepted by a company.
• The "rules of the game", that is, the ways that a newcomer must learn to be accepted as a member of the group.
• The environment or climate.

6 Components of a Great Corporate Culture

1. Vision

A company's mission, often expressed... Continue reading "Understanding Corporate Culture: Its Importance and Impact" »

Areas of studies:

Hard science--Financial--Health- Humanities

Megatrends:

is a large, social, economic, political, environmental or technological change that is slow to form. Once in place, megatrends influence a wide range of activities, processes and perceptions, both in government and in society, possibly for decades. They are the underlying forces that drive trends.

Factors to choose a career:

The factors influencing adolescent career choice have been well documented in the literature. These factors can be divided into two categoriesFactors in the external environment in which the adolescent exists. External factors are those over which the adolescent has no power or control and which cannot be changed.Factors internal to each individual decision-... Continue reading "Career Guidance and Decision-Making for Teens" »

Science, Technology, and Sustainability

• Chemical: químico
• Computer-generated: creado por el ordenador
• Energy-saving: que ahorra energía
• High tech: tecnología punta
• Sustainable: sostenible
• Wireless: inalámbrico
• Store: guardar

Action and Development Verbs

• Boost: apoyarse / impulsar
• Burn: quemar
• Perform: representar
• Release: liberar
• Rest: descansar
• Develop: desarrollar
• Support: apoyar
• Developer: desarrollador
• Development: desarrollo
• Supporter: partidario

Phrasal Verbs and Emotional States

Common Phrasal Verbs

• Calm down: calmarse
• Cheer up: animar a alguien / animarse
• Cut down: cortar con / reducir
• Face up to: hacer frente a
• Open up: abrirse
• Slow down: ir más despacio
• Work out: entrenar
• Bring up: criarse / mencionar
• Own up: admitir
• Split up: separarse
• Chill out: relajarse

Moods

What Is Kant’s Criterion for Recognizing Art?

Immanuel Kant’s Critique of Judgement is the most important contribution to aesthetics. Kant creates a criterion for recognizing and assessing art, which remains influential to this day.

Kant describes four stages in the aesthetic judgement of beauty:

• Disinterestedness: There should be no feelings of the object or strong emotions aroused.
• Universality: The object should be beautiful to all who behold it.
• Purposiveness: Judgements of the beautiful have no end or purpose.
• Necessity: Judgements of beauty have an element of necessity.

The link between the object and the subject is one of a particular form of pleasure felt by the subject for the object in itself.

Art as a Representation and Its Problems

The... Continue reading "Kant’s Aesthetic Theory and the Philosophy of Art" »