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Avant-Garde Movements: Futurism, Cubism, Dadaism & Surrealism

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Avant-Garde Movements

Avant-garde movements provide in their manifestos a break with all previous aesthetics in an attempt to radically transform traditional conceptions of art and literature. Fundamentally developed in the period of the twentieth century between wars, major movements include:

Futurism

Futurism proposes to break with classical values and traditions, imposing a Nietzschean vitalism that exalts risk and violence, progress, and the modern world. It breaks with traditional literary language; the lexicon can be created on a whim, and punctuation is dismantled.

Cubism

Cubism emerges as a pictorial current, expressing intellectual reality through geometric figures. It decomposes literary reality and then remakes it through a collage technique,... Continue reading "Avant-Garde Movements: Futurism, Cubism, Dadaism & Surrealism" »

Culteranismo, Conceptismo, and Spanish Golden Age Theater

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Culteranismo (Góngora)

Seeks to cultivate beauty and impress the reader's senses with light, heat, and sound.

  • Features: hyperbaton; metaphors; cultism (use of words from Latin or Greek); adjectives (color, sound, appearance); mythology (subjects taken from Greek and Latin mythology).

Conceptismo (Quevedo)

Explores the meaning of words, wit, and clever puns that surprise the reader by the accumulation of reasoning.

  • Features: metaphors based on ingenious partnerships; neologisms (creating words with prefixes and suffixes); antithesis (presentation of competing ideas); hyperbole (exaggeration); ornamental adjectives but not conceptual.

Characteristics of Lope de Vega's Theater

  • Themes and issues: issues like love, honor, religious and monarchical ideals.
... Continue reading "Culteranismo, Conceptismo, and Spanish Golden Age Theater" »

House Symbolism in The House of the Spirits

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Symbolism of the House in *The House of the Spirits***

The symbolism of the novel *The House of the Spirits* opens with an epigraph and a dedication. The epigraph, by Neruda (the poet), alludes to the life and death of man, attempting to break this barrier and create an atmosphere, a world in which living and dead authors coexist. Some critics connect a key anti-fatalistic element with the positive tone that closes the novel, focusing on a woman's mouth—Alba decides to break the cycle of hatred, forgive, and have her baby, who is perhaps Esteban Garcia's child. The reader is presented with four generations of women: Nivea, Clara, Blanca, and Alba, whose loves and hates are woven into the historical context of a country—Chile—although the

... Continue reading "House Symbolism in The House of the Spirits" »

De Stijl: Mondrian's Neoplasticism & Primary Colors

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Piet Mondrian's Composition: An Analysis

Table II: Details of the Artwork

Author: Mondrian, Piet

Dated: 1921 - 1925

Style: Neoplasticism

  • Rejection of texture, surface, and light qualities.
  • Reduced palette to primary colors.
  • Flat surface must only contain planar elements.
  • Removal of curved lines.
  • Presence of straight lines.

Technique: Oil

Support: Canvas

Current Location: Max Bill collection in Zurich

Topic: Squares, Rectangles, and Primary Colors

Squares and rectangles of various sizes accommodate mass and bright primary colors, combining to form a closed fabric that meets the surface of the canvas.

Formal Elements

The composition is divided into colored zones of squares and rectangles, some larger than others, creating a structure that prints a great deal... Continue reading "De Stijl: Mondrian's Neoplasticism & Primary Colors" »

Understanding Print Media, Journalistic Genres, and Dramatic Evolution

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Print Media and Journalistic Genres

The content of print media is varied, including daily general information, sports, economics, gossip magazines, political issues, and specialized publications on topics like decoration.

Different types of texts that appear in newspapers and magazines are called journalistic genres. These genres represent different ways journalists treat information. These can be divided into three groups:

  1. Articles that objectively report information. Examples include news reports.
  2. Articles where the journalist comments on or evaluates events. Examples include commentaries and interviews.
  3. Texts in which the author expresses their opinion on current events or exposes their ideas. Examples include articles, forums, editorials, and
... Continue reading "Understanding Print Media, Journalistic Genres, and Dramatic Evolution" »

Qualitative Market Research Techniques for Consumer Insights

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Qualitative Market Research Techniques

1. Imaging Studies

Imaging is a qualitative market research method that investigates the internal, emotional, and profound aspects of consumers' perceptions of products, brands, and advertising. To perform an imaging study, follow these steps:

  • Identify competitive products under a brand or company.
  • Create a list of attributes for qualitative analysis.
  • Determine the level of product knowledge, brand, or company awareness.
  • Determine the importance of attributes and how they influence purchase decisions.
  • Obtain comparative results of the competition for brand, products, and company.
  • Gather information about your company's brand and purchase intent.
  • Collect demographic information descriptive of the study segment.
  • Analyze
... Continue reading "Qualitative Market Research Techniques for Consumer Insights" »

Avant-Garde Art Movements of the Early 20th Century

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Avant-Garde Aesthetic Movements

Avant-garde refers to a set of artistic movements that developed in the early decades of the 20th century. These movements rebelled against the concept of art based on the imitation of reality, maintaining the exceptional taste and the strange legacy of symbolism.

Even from very different positions, they met a number of common characteristics that had a profound impact on art and literature:

  • Anti-realism and autonomy of art
  • Irrationality
  • Desire for originality
  • Aesthetic experimentation

Highlights Within the European Avant-Garde

  • Futurism: Proclaimed its break with the past and praised the geometric splendor of the world, mechanical civilization, and technical achievements. Stylistically, it sought verbal dynamism and
... Continue reading "Avant-Garde Art Movements of the Early 20th Century" »

Film History and Core Concepts Explained

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Early Cinema History and Film Concepts

Early Motion Capture and Art?

Rupestrian paintings and shadow puppets.

Magic Lantern Inventor and Year?

Athanasius Kircher in 1640.

Science of Motion Decomposition?

Chronophotography.

What is Retinal Persistence?

It is the phenomenon by which the brain retains an image for a few tenths of a second after its disappearance. By joining several pictures successively, one can perceive movement.

1895 Support for Linking Images?

Celluloid film.

Appliance Preceding Motion Pictures?

Magic lantern.

Edison's Patented Vision Device?

Kinetoscope.

Film Inventors and Year?

The brothers Louis and Auguste Lumière in 1895.

Lumière Brothers Films?

  • Workers Leaving the Factory
  • The Arrival of a Train

Lumière Operator in Spain?

Eugène Promio.... Continue reading "Film History and Core Concepts Explained" »

Carracci and Correggio: Influence and Artistic Style

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Carracci's Artistic Relationships and Style (1580-87)

In 1580-81, Carracci collaborated closely with his brother Augustine, maintaining a strong relationship. Carracci's figures echo those used by Caravaggio in Saint Matthew (a motif previously employed by Tintoretto in San Marcos).

Barocci's Influence

According to Pérez Sánchez, Barocci's Virgin of the Popolo (1575-1580, Uffizi) features a character in shadows, dressed in the fashion of Philip II's time, possibly a portrait of a patron. Barocci's work is characterized by a misty, soft style. He is considered a much sweeter painter. Correggio's influence is evident in the faces of the Virgin.

Correggio: Another Worship is not just a depiction of worship but a sacred conversation with the apostles... Continue reading "Carracci and Correggio: Influence and Artistic Style" »

Josep Maria Bonet, Joan Francesc Mira, and Joan Fuster: A Literary Analysis

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Josep Maria Bonet and the Audiovisual World

Josep Maria Bonet is a playwright, screenwriter, and one of the most decisive contemporary dramatic fiction writers in Catalonia. His early works are realistic and express audiovisual conflicts. Later, he incorporates universal problems using theatrical techniques of estrangement. He has written works such as the trilogy of "Drudània" and "Berenàveu in the dark," which are realistic in nature, and works of great complexity and richness of language such as "The Disappearance of Wendy," showing the myth of Peter Pan, and "Revolt of Witches." He has also successfully cultivated youth and children's theater. Bonet has continued to run and produce representative plays. Since the appearance of Catalonia... Continue reading "Josep Maria Bonet, Joan Francesc Mira, and Joan Fuster: A Literary Analysis" »