Publicity, Propaganda, and Administrative Text Analysis

Publicity and Propaganda

The purpose is attention capture and directing the recipient to persuade them to act or think in a specific way. They usually go with resources such as accompanying images, sound, animation, and common elements that incite the recipient. They contain information about a product or include a service slogan, communicating content with a minimum of words for maximum effectiveness.

• Advertising: Induction to product consumption.
• Propaganda: Action that attempts to convince someone to act in a certain way.

Features of Announcements

• Concision: The content must be summarized in a short space.
• Ponderation: The announcement highlights its quality, originality, and real features through a slogan.

Linguistic Resources

• Phonetics: Alliterations, rhymes, and onomatopoeias are used.
• Morphosyntactic: Predominance of nominal forms, specific and explanatory appositions, and prominent use of articles with the value of reinforcing authenticity.
• Lexical: Abundance of connotative resources, semantic word formation, technical terms, neologisms, cultisms, or foreign words.

Administrative Texts

These regulate the purpose of effect relations between citizens and public administration. This variety of text group includes texts for management, procedures, and public life. Therefore, they are characterized by the use of a formal register and employ expository and argumentative sequences.

Features of Administrative Texts

• Language is characterized by established structures, the use of specific vocabulary, and the use of Latin constructions (verb + noun).
• 3rd person singular, impersonal sentences, reflexive passive, or passive without an agent.

Legal Texts

Legal language is more archaic, cultured, and conservative.

Linguistic Features

• Abstract: Use of nouns, use and abuse of specific adjectives, and constructions with gerunds, infinitives, and participles.
• Use of future tense, imperative, subjunctive, adverbial phrases, prepositional locutions, and Latin-cultured terms.
• Presence of aphorisms and the appearance of archaisms.

Textual Properties

A text is the maximum unit of the language capable of expressing a product of a concrete communicative situation. Its fundamental trait is the building capacity for a unitary linguistic product.

Characteristics

• It must be coherent, keeping the same central theme.
• It must have cohesion; parts must connect properly.
• It must be appropriate to the communicative situation, the receptor, and their informative intention.
• It must be progressive, fulfilling the primary communicative intention (to convince, report, etc.) up to the final conclusion.

Oral Texts

• Based on prosodic and extra-linguistic features.
• Immediacy is notable; syntax allows little interaction in complex situations.
• Employs conversational turns.

Written Texts

• Based on punctuation marks and does not share immediate space and time.
• Complex syntax; the message can be re-read.