How to Create a Speech: 7 Step Plan for Success
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7 Step Plan for Creating a Speech
Choose a topic and purpose
Consider the audience and occasion
Research and gather materials
Organize and outline the material
Choose effective language
Rehearse and practice
Delivery
Subject vs. Topic
Subject: Broad area of knowledge (e.g., Baseball)
Topic: Specific aspect of the subject (e.g., Cardinals World Series 2011)
7 Guidelines for Choosing a Topic
Understand the assignment
Brainstorm
Choose a topic you know well
Choose a topic that excites you
Choose a topic that is interesting and significant to your audience
Consider your listeners' sensibilities
Test your ideas with trusted people
Speech Purposes and Statements
3 General Purposes: Inform, Entertain, Persuade
Specific Purpose/Goal Statement: A single statement specifying the exact response or behavior wanted from the audience (Ex: "I would like the audience to understand the four major criteria for evaluating a diamond.")
Central Idea/Thesis Statement: A declarative sentence outlining the specific elements supporting the goal statement (Ex: "Diamonds are evaluated on the basis of carat, color, clarity, and cut.")
Audience Analysis and Demographics
3 Ways to Gather Data: Observation, Informed guesses, Interviews/Surveys
Demographics: Age, Race, Gender, Education, Religion, Political Beliefs, Social/Economic Status, Occupation, Lifestyle, Group Affiliation, Location
8 Key Questions:
Who is the audience?
What do they know?
What do they need to know?
What mood are they in?
What do they expect?
What content adjustments are needed?
How should visual aids be constructed?
What language matches them?
Predicting Reactions (3 Factors): Interest (likes/dislikes), Understanding (what needs explanation or examples), Attitude (opinions on the topic or speaker)
Credibility
4 Bases:
Knowledge/Expertise
Personality (likeability)
Character (morals/values)
Trustworthiness/Honesty (motives)
3 Types:
Prior (background/experience)
Demonstrated (proven during the speech by defining terms, citing sources, giving examples, and showing knowledge)
Terminal (final overall impression)