Mass Media and Dialects of Castilian
Classified in Electronics
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Mass Media
Mass media refers to channels used to transmit messages to large populations, such as newspapers, radio, and cinema. Our society relies heavily on their constant presence.
Characteristics of Mass Media
- Complex technology requiring specialized professionals.
- Collective receivership (messages reach multiple people simultaneously).
- Primarily unidirectional communication (limited feedback from receivers).
Mass media are powerful instruments of social influence, serving three main purposes: informing, shaping public opinion, and entertaining.
Verbal and Nonverbal Codes
Each medium employs unique communicative codes. For example, the press utilizes images, headlines, and text layout, while television incorporates sets, gestures, and music.
Television
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