Tourism Industry Stakeholders and Promotional Strategies
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Participants in the Tourism Industry
- Visitors: Individuals with motivations for travel.
- The Destination: The host community.
- Government: Plays a crucial role in tourism development and promotion.
- Local People: View tourism as a factor for cultural exchange and employment.
- Travel Trade Intermediaries and Suppliers: Businesses providing tourist goods and services.
- Travel Agents: Organize personal travel and accommodation for travelers. They offer services like hotels, cruise lines, railways, and package tour operators.
- Wholesale Tour Operators: Develop and market package tours, often through travel agencies.
- Tour Guides and Couriers: Travel with tourists and work to ensure travelers' needs are met.
- Hotel Booking Agencies.
- Destination Management Company