Notes, summaries, assignments, exams, and problems for University

Drivers of the Modern Advertising Industry

• Generalization of consumption and globalization
• Development and new main roles of the media
• The interest of advertising from all kinds of clients
• Development of advertising techniques
• New technologies applied to ICTs (Information and Communication Technologies)
• Investment is higher, moving from R&D to R&D&I (Research, Development, and Innovation)
• It is a mature profession

Advertising Insights: Needs, Desires, and Supply

Advertising Insight involves the relationship between Needs, Desire, and Supply. It is everyday and touches the consumer closely, forming part of their life. It addresses an issue, often unclear, that affects the consumer, for whom the product offers a solution. This represents an... Continue reading "Advertising Fundamentals and Marketing Models" »

English Verb Tenses

Modal Verbs

• Did you have to make your bed?
• Will you be able to travel to new galaxies?
• It might rain at the weekend.
• You mustn't smoke in public places.
• Manufacturers will lower prices.

Tenses

• My sister used to be.
• The government has taxed.
• Suppliers will raise prices.
• After the government has passed the law.
• Children aren't allowed.
• People are mad.
• I regret being.
• Remember to close the door.
• Did you use to be respectful?

Appropriate Pronouns

• Made ourselves.
• Cut himself.
• To each other.
• Buy something nice.
• There's another.

Adjectives and Verbs

• Embarrass me.
• Worrying situation.
• Interest us.
• I find it annoying.
• Feel worried.

So, Such, Too, Enough

• Comfortable enough.
• Too colorful for an old lady.
• So stylish these days.
• Such smart clothes.
• Casual enough to go to a rave.

Gerunds

The Labor Market: Topic 5

History of Labor Market Regulation

Post-WWII: The Golden Age of Collective Bargaining

Following World War II, Europe and the USA experienced a golden age of collective bargaining.

• The Golden Rule: The increase in wages must keep pace with the increases in productivity.

Labor Regulation in Spain

The Spanish labor market evolved significantly, moving from the dictatorship era to the Moncloa Pacts and the subsequent Estatuto de los Trabajadores (Workers' Statute).

The International Labour Organization (ILO)

Spain joined the ILO in 1951. Founded in 1919 and controlled by the UN, the ILO addresses employment and labor relations. It is a tripartite governance structure composed of government representatives, unions, and employers.... Continue reading "Global Labor Market Dynamics: History, Theories, and Welfare Models" »

What is Cost Accounting?

Cost accounting is a management information system that analyzes past, present, and future data to provide the basis for managerial action. It is concerned with providing information to assist with the following:

• Establishing inventory valuations, profits, and statement of financial position items
• Planning
• Control
• Decision making

Financial Accounting vs. Cost Accounting

Financial accounting is for external reporting, while cost accounting is for internal reporting. Financial accounts are prepared for individuals external to an organization, such as shareholders, customers, suppliers, and employees. Management accounts are prepared for the internal managers of an organization.

Key Terminology

Cost Objects

If the users of accounting... Continue reading "Cost Accounting Fundamentals: Definitions and Classifications" »

1. Distribution / Distribución

English: The process of transporting products from a manufacturer, storing them, and selling them to different stores and customers.

Español: El proceso de transporte de los productos de un fabricante, almacenarlos y venderlos a diferentes tiendas y clientes.

2. Profit Margin / Margen de Beneficio

English: The difference between the total amount of money a company receives from sales and the total cost of producing all its products and services.

Español: La diferencia entre la cantidad total de dinero que una empresa recibe de las ventas y el costo total de la producción de todos sus productos y servicios.

3. USP / Única Proposición de Venta

English: Abbreviation for unique selling proposition/point: a feature... Continue reading "Essential Business and Marketing Vocabulary" »

Same-Sex Marriage in Spain

Context

On June 30, 2005, the Spanish Parliament legalized same-sex marriage.

Mr. Astarloa, empowered by seventy-one Members of the People’s Party Parliamentary Group in Congress, appealed for the unconstitutionality of Law 13/2005, which amended the Civil Code regarding the right to marry.

Summary of the Appeal

The petitioners did not oppose same-sex marriage itself but challenged the legalization process. They alleged the violation of Articles 9.3, 10.2, 14, 32, 39.1, 39.2, 39.4, 53.1, and 167 of the Spanish Constitution (SC).

They argued that the challenged law contradicted Article 32, which they interpreted as defining marriage exclusively as a heterosexual institution.

Furthermore, they contended that Article 14 SC,... Continue reading "Spanish Same-Sex Marriage Legalization: Constitutional Court Ruling" »

The History of Fascism in Italy

The Birth of Italian Fascism

Italy participated in the later stages of World War I on the side of the Allies. Following the war, economic and social conditions began deteriorating rapidly starting in 1919. This instability led to the rise of a new political movement centered around **Benito Mussolini**. In 1919, he founded the **Fascist Party**. Mussolini aimed to emulate the power and glory of ancient Rome and attracted followers who shared a dislike of the current political situation.

Mussolini was supported by paramilitary formations, notably the *Squadri di combattimento* and the *Camicie Nere* (or **Black Shirts**). These volunteer battalions dressed alike and aggressively pushed for political change, often... Continue reading "Benito Mussolini and the Rise of Italian Fascism" »

China's Transformation Under Mao Zedong

For many centuries, China had been an imperial monarchy. In 1911, a revolution deposed the last emperor and established a republic in 1912. Conflicts with Japan were frequent, especially for the control of Manchuria, leading to various wars. During World War II, China had to defend itself from Japanese attacks.

Internally, two sides opposed each other in China: the Nationalists and the Communists. They soon engaged in a civil war. The Nationalists—led by Jiang Jieshi—were at first better equipped and received the support of the U.S. in the late 1940s, as a means to prevent the advance of Communism. However, corruption among Nationalist leaders and the growing strength of the Communists ultimately led... Continue reading "Mao Zedong's China: Transformation and Turmoil" »

Information, Variables & Competitive Strategy

Question 1: Which represents information?

Which of the below represents information?

• A) Data converted into a meaningful and useful context
• B) Data characteristic that stands for a value that changes or varies over time
• C) Information collected from multiple sources that analyzes patterns, trends, and relationships for strategic decision making
• D) Skills, experience, and expertise, coupled with information and intelligence that creates a person's intellectual resources

Question 2: Which represents a variable?

Which of the below represents a variable?

• A) Data converted into a meaningful and useful context
• B) Data characteristic that stands for a value that changes or varies over time
• C) Information collected