Understanding Ethical Dilemmas in Corporate Marketing
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What is an ethical dilemma in a company?
One knows when they have a significant ethical conflict when there is a presence of:
- Significant value conflicts among differing interests
- Real alternatives that are equally justifiable
- Significant consequences on stakeholders in the situation
An ethical dilemma exists when one is faced with having to make a choice among these feasible, comparable, and relevant alternatives.
Social Marketing Concept:
• Sustainable marketing is that which is used by a corporation to demonstrate their corporate social responsibility. Although a commercial company may engage in social marketing—promoting support for public radio, for instance—sustainable marketing for the purposes of promoting their own business does not