Tourism Market: Consumer Motivation & Impacts
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Consumer Motivation in Tourism
Client motivation arises when consumers satisfy their needs and their perception of the attractions aligns. Motivation factors include:
- Religion
- Education
- Sightseeing
- Health
- Relaxation
- Sports
- Socialization
- Business
Factors that enable motivation include:
- Time
- Money
- Money Exchange
- Transportation
- Accommodation
- Health Standards
- Testimonials/Passport
Tour Operator Business Model: TUI Example
TUI has shifted its business model to improve its market target, primarily due to diversification. They have invested in their own product offerings, enabling them to create unique holidays for their customers. This is a key differentiation factor from their competitors. A TUI customer could be inspired by TUI, book with TUI, and then experience... Continue reading "Tourism Market: Consumer Motivation & Impacts" »