Notes, summaries, assignments, exams, and problems for University

1. Double Salary?

Justify: 'Accept the offer'

• In USA business is governed by law and contract. There is apparently no relevant non-compete (stand-down) clause in her current contract.
• She should show them the new offer and ask them to pay her more than the new offer, or perhaps to match it. They had evidently been underpaying her.
• Point out that the other company evidently has found a way of making better use of her skills in order to serve the market or customer 'needs', that is, 'to drive forward the industry of mankind' for the common good; so she arguably has a moral obligation to accept it and move into that position

2. Wendy's Ads

Justify: Continue to advertise

• Our tests validate our claim and our ads refer to our tests only. It obviously depends

1. The Five Main Types of Speech Acts According to J.R. Searle:

1. Representatives, which commit the speaker to the truth of the expressed proposition (paradigm case: asserting, concluding).
2. Directives, which are attempts by the speaker to get the addressee to do something.
3. Commissives, which commit the speaker to some future course of action.
4. Expressives, which express a psychological state.
5. Declarations, which effect immediate changes in the institutional state of affairs and which tend to rely on elaborate extralinguistic institutions.

2. Meaning:

Grice makes a distinction between two types of meaning:

• Natural Meaning: This is the kind of meaning something has when it is a natural and reliable sign or symptom of, or evidence for, something. Natural

Synonym:

A synonym is a word or phrase that means exactly or nearly the same as another lexeme in the same language. We can distinguish 2 different sub-forms:

• Total synonyms: airman - pilot or car - automobile
• Partial synonyms: car – vehicle

Metaphor:

A figure of speech in which a word or phrase literally denoting one kind of object or idea used in place of another to suggest a likeness or analogy between them

Ex: 'Life is a journey.'

Differentiation:

The differentiation are the different reading of a sentence that is determined by the context.

Ex: I understand what you have said:

• I see your point.
• I can understand your language.

The Principle of Consistent Interpretation:

At the level of utterance meaning, a composite expression is always interpreted... Continue reading "Understanding Language: Synonyms, Metaphors, and Differentiation" »

1. Semantics: Semantics is the study of decontextualized meaning communicated through language. It concentrates on words, phrases, and sentences.

Three main challenges in semantics are circularity, context, and the status of linguistic knowledge.

2. Semiotics: Semiotics is the study of the use of sign systems. Ferdinand de Saussure is one of the most important semioticians.

3. Icon, Index, and Symbol: C. S. Peirce made a basic distinction between icon, index, and symbol.

• An icon is where there is a similarity between a sign and what it represents; a photograph is a good example as it resembles whatever it depicts.
• An index is when the sign is closely associated with a signified, often in a causal relationship; thus, smoke is an index of fire.
• A symbol

Elaboration Likelihood Model

The Elaboration Likelihood Model (ELM) describes different possibilities of thinking and assumes that there are various ways of processing messages. The effects of the message depend on how it is processed, which varies for each individual and is characterized by the effort someone puts into processing.

Central Route: This route involves effortful cognitive activity through processing. It requires thinking about the message and is a mindful process. Individuals actively generate favorable or unfavorable thoughts in response to persuasive communication, examining information with their relevant experiences and knowledge. This route is only possible if the person has both the motivation and the ability to engage. The... Continue reading "Understanding the Elaboration Likelihood Model in Persuasion" »

What Are Humans According to Bandura?

We will talk about this in the context of Zillmann's Mood Management theory, because it helps to understand what are the basic notions of Zillmann's theory. Zillmann was based on the premise that humans are hedonists, pleasure seekers. In Zillmann's and in the whole exposure research following him, the assumption was that people are hedonists. But if we look at the reasons why they do what they do, they should be more specific than saying they are looking for a pleasant state of mind. It would not be possible to explain people's use of media from which they suffer, if you assume that people are hedonists. With Bandura it is a different story. Bandura's model is a complex picture, a mix between environment,... Continue reading "Bandura's Model: Understanding Human Behavior and Observational Learning" »

Consumer Motivation in Tourism

Client motivation arises when consumers satisfy their needs and their perception of the attractions aligns. Motivation factors include:

• Religion
• Education
• Sightseeing
• Health
• Relaxation
• Sports
• Socialization
• Business

Factors that enable motivation include:

• Time
• Money
• Money Exchange
• Transportation
• Accommodation
• Health Standards
• Testimonials/Passport

Tour Operator Business Model: TUI Example

TUI has shifted its business model to improve its market target, primarily due to diversification. They have invested in their own product offerings, enabling them to create unique holidays for their customers. This is a key differentiation factor from their competitors. A TUI customer could be inspired by TUI, book with TUI, and then experience... Continue reading "Tourism Market: Consumer Motivation & Impacts" »

Selective Exposure

Dolf Zillmann provides a theoretical explanation of how people interact with the media. Persuasion in media has the power to convince people. Media has the power to change behavior, attitude, thinking, and emotions.

He wonders why entertainment is not being studied as an agent of mass media.

He points out two different areas: effects research/media effects, and audience research.

Theories are made on assumptions. Assumptions in social science disciplines are never tested. Soul, feelings, intelligence are nothing you can observe. Behaviorists study human behaviors. Around 1970, they understood that they should study not what media does to humans, but what humans do to media.

Communications is a result of sociology plus psychology.... Continue reading "Selective Exposure and Mood Management in Media" »

Foundational US Political Concepts

Limited Government

The principle that government power is restricted, positing that certain things are out of the government's boundaries because of citizens' natural rights.

Colonial Charters

Documents granted to American colonies by English kings establishing governments; they fostered the American tradition of written constitutions.

Bill of Rights

The first ten amendments to the U.S. Constitution, drafted by James Madison, which place limitations on government and protect natural rights. Most state constitutions have a version of this.

Commonwealth

Although four states call themselves commonwealths (Pennsylvania, Virginia, Massachusetts, and Kentucky), the term refers to any self-governing community and currently

Theme 5: Virginia Woolf

A very simple definition of feminism would emphasize that it's about having women’s voices heard, their ideas taken seriously, and having their demands for equality and basic rights incorporated into everyday “democratic” life.

Her Story: A Feminist Perspective

The early history of feminism can be seen in the existence of a cliché word which helps to express this, known as the problem of her story. It may be something of an overused term, but it’s a useful starting point. History needed, needs, and will need to be balanced by her story.

Lana Rakow has distinguished between four feminist approaches to popular culture:

1. The recovery and reappraisal approach
2. The images and representations approach
3. The reception and experience