The Role of Events in Government, Business, and Community
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Special Events: Purpose and Goals
Special events encompass rituals, presentations, performances, and celebrations designed to commemorate specific occasions and achieve social, cultural, or corporate goals.
Government Perspective on Events
Governments utilize event strategies to guide their involvement, prioritize initiatives, and facilitate decision-making. They establish dedicated spaces for public events and often integrate these events with national anniversaries and celebrations. Key objectives include staff training, network development, and public communication.
Levels of Government Involvement
- National Government: Organizes major celebrations of national significance, international political and economic events (e.g., Commonwealth events)