Notes, summaries, assignments, exams, and problems for Teaching & Education

Murketing

Murketing is an advertising strategy that avoids direct sales of a product and focuses instead on vagaries such as marketing buzz, brand identity, and publicity.^[1][2]

Contents

• 1 Examples
• 2 Usage and etymology
• 3 References
• 4 External links

Examples

Well-known examples of murketing include the launch of Red Bull, which spent millions of dollars promoting stealth events and competitions that had little to do with their actual product.^[3]Pabst Blue Ribbon similarly attempted to cultivate an apathetic image by deliberately not trying to sell or brand their product, knowing that doing so would have alienated their brand-weary potential customers.^[3] The use of viral videos, often unattributed or only indirectly... Continue reading "Understanding Murketing: A Deceptive Marketing Strategy" »

Topic Vocabulary - 6: Environment

Carbon footprint | Eco-friendly | Environment | Fossil fuels | Global warming | Greenhouse gases | Landfill site | Recycle | Rubbish dump | Separate rubbish | Sustainable development | Waste disposal

Words in the text: Grow

grow (verb) | grow food - cultivar | grows very well - crecen bien | growing - número | grow up - madurar | growing boy | growing (problem) - que crece | growth | it's growing on me - te va gustando poco a poco

Describing Processes and Quantities

get (+adjective) - se esta poniendo | lack - falta de algo | lead to - llevar a | rise - global warming is rising | trend - popular

Topic Vocabulary - 7: Consumerism

advertise (verb) | advertiser (publicista) | advertising (publicidad) | ban | bombarded

4.4. Neoliberal Industrial Policy: From vertical policies to horizontal measures and Structural Reforms (labour market reform, services’ reform, etc) since the 1970s

We shall look first at what actually happened, and later we will talk about the alternative and possible Keynesian alternative. In the wake of a shrinking working class, there was an important change in industrial policy since the 1980s. It began in the late 1970s with Margaret Thatcher and Ronald Reagan in the UK and US. Curiously, it was social democrat parties in Europe who produced the change.

Then, in 1982 Latin American countries were facing the debt crisis, and they were forced to open their economies and apply neoliberal policies. It was the end of the Third World project

Structure of the CEFRL:

The CEFRL is divided into 9 chapters + 4 annexes.

What are the aims of the Portfolio?

• Encourage all citizens to learn foreign languages at any level and all along their lives.
• Improve language learning processes and develop self-assessment skills.
• Facilitate the exchange and movement of citizens in Europe.
• Facilitate a worldwide (and European) tool in order to recognize and measure any L2 level of expertise.
• Encourage and support communication among citizens from different nationalities (in Europe), learning of different cultures, customs, and traditions.

Levels of the Common European Framework:

• C2: Proficiency level
• C1: Advanced level
• B2: Upper Intermediate level
• B1: Pre-intermediate level
• A2: Elementary level
• A1: Beginner level

Name

1. What is sustainable development? Give examples and develop your arguments.

Given the fact that I didn’t prepare this topic, I will base my theory on a video taken from Internet and of course what I’ve been thinking about in the last 10 minutes.

First of all, according to what I've seen on the internet, (actually I watched a Salfate program) and he believes Sustainable development is the confluence of three constituent parts. Among society, Environment, and Economy. And these terms are related to each other by the way

1. - Firstly what is the link between Society and Economy? What makes this connection a sustainable development? Well, indeed it is called EQUITABILITY. In other words, related to equitable treatment of all citizens. For example:... Continue reading "Sustainable Development, Dubai vs Kerala, and Eco-Friendly Houses" »

I am deeply concerned about the escalating issue of animal extinction. It is alarming that more and more species are facing this threat. Animals are among the most precious parts of our world, and we are tragically losing them. This situation demands our urgent attention.

Giraffes: Endangered by Deforestation & Poaching

The giraffe is one such animal in critical danger of extinction. A significant factor is the massive deforestation of its habitats by human activities. However, the primary cause remains illegal hunting. Hunters target giraffes because their meat is considered highly valuable and commands a high price. It's difficult to comprehend such actions; instead of harming animals, we must intensify efforts to protect them.

Elephants

What do the letters TPR stand for? Who invented TPR? How does the inventor see L1 and L2 learning? What are the characteristics?

Total physical response

By a professor of psychology, at San José State University, California. James Asher.

Asher sees first and second language learning as parallel processes.

Characteristics:

• TPR required initial attention to meaning rather than to form.
• Grammar is taught inductively.
• Directions are given by the teacher in the target language.
• A fix number of items are introduced at one time. According to Asher, It is possible for pupils to learn between 12-36 new items in one hour.
• Body movements are a powerful mediator for understanding organisation and storage or linguistic input.
• Although the imperative is the main

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Why do you want to work here?

I am incredibly excited about the opportunity to work at Nike because of the company's global impact, commitment to innovation, and emphasis on data-driven decision-making. As a passionate follower of both the sports industry and technology, I find Nike's combination of these two domains fascinating. The chance to contribute to Nike's success by leveraging my analytical skills and collaborating with cross-functional teams to drive impactful business strategies is truly amazing. Moreover, Nike's brand reputation, focus on sustainability, and commitment to empowering athletes resonate deeply with my personal values. I genuinely believe that working at Nike would provide a dynamic and inspiring environment to learn,

In Industrial Revolutions, We've Created a Lot of Work

In industrial revolutions we've created a lot of work, specialized and repetitive. There are also a lot of data in all the machines. We've had a lot of departments handling accounts or administration... Millions of persons doing, specialized, repetitive and data-based work. But now we have someone that loves specialized, repetitive and data-based work that obeys blindly and doesn't receive any salary or rest: computers.

The Problem with Our Educational System

Let's see, the problem with our educational system is that it's mainly based on memorizing facts, completing repetitive exercises, specializing in one thing, and following orders. We're still set on educating our youth by memorizing facts,... Continue reading "The Impact of Industrial Revolutions on Work and Education" »