Notes, summaries, assignments, exams, and problems for Teaching & Education

Marketing Innovation

Innovation in marketing is critical. Imaginative ideas on strategy exist in many places within a company.

Senior management should identify and encourage fresh ideas from three underrepresented groups: employees with youthful or diverse perspectives, employees far removed from company headquarters, and employees new to the industry. Each group can challenge company orthodoxy and stimulate new ideas.

Scenario analysis: Develop different ideas. “What will we do if it happens?”

Dimensions of Business Innovation

• Offerings (WHAT): Develop innovative new products or services.
• Platform: Use common components or building blocks to create derivative offerings.
• Solutions: Create integrated and customized offerings that solve end-to-

Traditional prescriptive grammar
Correct usage: the do¡¦s and don¡¦ts/ Dogmatic
Example: Use ¡¥must¡¦ for internal obligation, and ¡¥have to¡¦ for external obligation
It is often inaccurate and subjective, and tends to ignore actual usage
It ignores the fact that a living language is constantly on the move.
It usually follows a decontextualized, rote memorization, worksheet-driven approach void of real-life application.

More on traditional grammar
Emphasis on correctness
Based on the principles which rule Latin
Preeminence of written form over oral form
Difference between what people actually do with L and what the should do.
Objetive: to preserve proper language
Restricted mainly to SYNTAX

Structuralist applied

Text Properties: Definition and Characteristics

A text is a complete communication unit, whether oral or written, that occurs in a particular situation with a specific communicative intention. Its essential properties or characteristics are adequacy, coherence, and cohesion.

Understanding Text Properties: Adequacy and Coherence

A text demonstrates adequacy when it is well-adapted to the issuer's communicative intention and the specific communication situation.

A text is coherent if its various statements meet the following criteria:

• They are interrelated, meaning they refer to the same subject.
• They maintain a logical relationship.
• They do not contradict each other.
• They advance the information, providing new insights.

Linguistic Cohesion: Lexical and

What is Speaking Properly?

It means using the word we want to say with its true meaning. Someone who commits an impropriety links a signifier to a signified that is not theirs.

Segmental and Non-Segmental Phonemes

Segmental phonemes are elements. Are there elements in this system that are not segmental? Cite those you know.

Within the phonological level, in addition to the segmental elements, are suprasegmental features or prosodemes: accent and intonation. Intonation is necessary to utter a complete sentence and is necessary to emphasize a word. It is therefore not said as with the segmental phonemes.

What is Speaking Correctly?

Speaking involves dominating the three levels of language:

• Phonological level: Correctly pronounce all the sounds of the

Branches of Linguistics

General Versus Descriptive Linguistics

1. General Linguistics: Supplies the concepts and categories in terms of which particular languages (L1, L2, L3, etc.) are analyzed.
2. Descriptive Linguistics: Provides the data (i.e., given specific or broad aspects of L1, L2, L3, etc.) that confirm or refute the hypotheses, statements, or theories proposed by general linguists.

On the whole, General and Descriptive Linguistics are interdependent, complementary subfields within linguistics as a scientific study, i.e., as an empirical scientific study or discipline within the human (i.e., social) sciences.

Theoretical Versus Applied Linguistics

1. Theoretical Linguistics

   Studies language and languages with a view to constructing a theory of their

Evolution of Environmental Education Concepts

1. Tbilisi (1977)

   Results of a reorientation and coordination of various disciplines and educational experiences, providing an environmental perception enabling actions responsive to current needs.

2. Moscow (1987)

   A permanent process where individuals and the community become aware of their environment and acquire knowledge, values, and experience, so that they will be able to act individually and collectively to resolve current and future environmental problems.

3. Roque (2002)

   A continuous and permanent process, integral to education, aimed at building knowledge, developing skills and habits, forming attitudes and values, and fostering a harmonious relationship between humanity and nature. This orientation

Periphrasis of Obligation

Periphrasis of obligation refers to constructions that express necessity or duty.

Personal Obligation

To know the subject. For example, 'having + to + infinitive'. We've analyzed the components.

Impersonal Obligation

• 'Having + to + infinitive': This problem must be analyzed.
• 'Need + infinitive': A bicycle helmet must be worn.
• 'Was necessary + infinitive': It is necessary to give blood.
• 'Need to be + infinitive': No need to look under the microscope.

Adverbial Subordinate Clauses

Final Adverbial Subordinates (Purpose)

Conjunctions include: why, so that, in order that, for, in order to, so as to.

Causal Adverbial Subordinates

Conjunctions include: because, since, for, given that, as.

Consecutive Subordinates

Conjunctions include: so.

Gustavo Adolfo Bécquer: Poetic Themes and Rhyme Series

Bécquer's Poetic Work and Themes (1836-1870)

Gustavo Adolfo Bécquer (1836-1870): His brief but profound poetic work, particularly his Rimas, is thematically divided into four series:

• Rhyme I-XI: Subject is poetry.
• Rhyme XII-XXIX: Subject is love.
• Rhyme XXX-LI: Subject is disillusionment.
• Rhyme LII-LXXVI: Subject is pain and anguish.

Textual Cohesion and Coherence: Core Linguistic Concepts

Understanding Textual Coherence

A text is considered coherent when all its parts relate to the same subject. Coherence is achieved through the proper organization of information on a particular topic and is closely related to the text's overall meaning.

Mechanisms of Textual Cohesion

Cohesion refers to the dependency... Continue reading "Key Concepts in Textual Analysis and Poetic Expression" »

Strategies and techniques of communication

The transmission of thoughts to someone else may be through multiple channels (verbal, written, gestures, drawing, etc.). Meetings, conferences (courses, training), and short messages are very clear to foster good communication. Consider the following recommendations:

1. Briefly explain the point to be addressed.
2. Avoid using some topics, and if used, keep it brief.
3. Be mindful of the public when talking.
4. Pay attention to body language.
5. Utilize short sentences and understandable vocabulary.
6. Use audiovisuals whenever possible.
7. Accept comments, avoid confrontations, and be as objective as possible.
8. Use anecdotes and examples to illustrate the topic.
9. Finish with a summary and brief explanation of the findings.

Communication

The Relationship Between Project Design and Research Methodology

The relationship between action or intervention projects, project design, and research methodology can be considered a relationship of inclusion or levels. A proposed intervention may include a research project, or conversely, a research project may be integrated into a broader intervention project. This involves investigating social reality and acting upon it. Methodological design is only one part of a research project, though it can become the most crucial. It is important to emphasize that a research project is a message. Its manifest form is a document, initially presented to an institution that may support the project's development. Therefore, its rhetorical and pragmatic... Continue reading "Structuring Effective Research Projects: Design & Methodology" »