Social Transformation and Consumerism in 1960s Spain
Classified in Social sciences
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Emergence of Spain's Consumer Society
Despite limitations, economic development led to the emergence of a consumer society in Spain. The widespread use of appliances (two-thirds of households had television in 1969) and cars (one-quarter of Spanish families owned a car that year) were key elements exemplifying this new society.
The consumer society, marked by access to more information and greater mobility, brought about a new mindset, especially among the younger generation, which clashed with the traditionalism of the system. Key changes included:
- Progressive relaxation of the importance of the Church and religious habits.
- New relationship habits and patterns of social relations between the sexes, including the incorporation of women into the