McClelland Motivation: Affiliation, Power & Achievement
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McClelland: Affiliation, Power, and Achievement
The theory of the motives of Affiliation, Power, and Achievement by David McClelland
According to McClelland, most people exhibit three broad work-related needs: affiliation, power, and achievement. These motives shape preferences for tasks, social interactions, and the types of situations in which people perform best.
Affiliation Motive
Affiliation: A tendency to seek acceptance and approval from others; a preference for cooperative situations rather than competitive ones.
Associated behaviors
- Keep in touch with others and value personal connections
- Prefer work that requires relationships and collaboration
- Choose to work with friends or trusted colleagues, including experts
- Empathize with others and offer