Cognitive Miserliness: Brain Efficiency and Consumer Behavior
Classified in Psychology and Sociology
Written at on English with a size of 4.11 KB.
1. Why is the Brain a "Miser"?
- The brain is often described as a "miser" because it strives to conserve cognitive resources and minimize mental energy expenditure. This principle, known as **cognitive miserliness**, refers to how the brain prefers using shortcuts and simplified processes to make decisions and respond to the world efficiently. It avoids complex, energy-consuming tasks whenever possible. This approach affects consumer behavior as shoppers tend to make decisions based on intuition and ease rather than through extensive deliberation.
Three Strategies of Cognitive Miserliness
Efficiency
Our brain uses heuristics, or mental shortcuts, to simplify decision-making processes. This includes reliance on quick judgments and familiar patterns