Internationalization Readiness & Foreign Market Entry Modes
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Assessing Readiness to Internationalize
To assess readiness to internationalize, consider the following:
Analyze Organizational Readiness
Examine business strengths and weaknesses relative to international business by evaluating key factors such as appropriate financial and tangible resources, relevant skills and competencies, and commitment by senior management to international expansion.
Assess Product/Service Suitability
Systematically assess the suitability of the firm's products and services for foreign markets. Evaluate the degree of fit between the product or service and foreign customer needs.
Bargaining Power & Entry Mode Selection
A high-control entry mode is likely to be selected when:
- The host government strongly desires to attract