Cost Concepts and Pricing Behavior
Classified in Economy
Written at on English with a size of 4.18 KB.
1. Sunk Costs
Costs that do not vary according to different decisions
- Eg. A student buys a book for $50 and can sell it for $20. Sunk costs amount for $30
- Eg. Market research, R&D (frequent in IT sector)
Managerial decision-making:
- Ignore sunk costs and consider only avoidable costs to be very careful before committing to costs that will become sunk, since such commitments cannot be reversed
- Exploit investments in sunk costs as a way to strategically influence the behavior of competitors
- Major entry barrier because they increase the cost of exit
Relationship between fixed and sunk costs: - sunk costs are the amount of fixed costs that cannot be recouped
2. Incremental Costs
Change in costs between undertaking a course of action and not undertaking... Continue reading "Cost Concepts and Pricing Behavior" »