Mastering Negotiation Strategy and Behavioral Psychology
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DAY 1 -Introduction & the Deal-Making Mindset
- Negotiation : "A form of decision making in which 2 or more parties talk with one another in an effort to resolve their opposing interests" - Lewicki, Barry & Saunders (2016) (A technique for resolving conflicts and overcoming differences.
- 3 Goals of effective negotiation
1. Achieve a wise outcome - agreement satisfies the interests of both parties, is fair, and is sustainable over time (Eg: 2 parties explore alternative payment plans or service bundles that better meet both sides' needs
2. Preserve or enhance the relationship - strengthens trust, respect & ongoing collaboration
3. Be efficient - time, energy & resources are limited - a good negotiation reached... Continue reading "Mastering Negotiation Strategy and Behavioral Psychology" »