Semiotics, Masculinity, and Verisimilitude in Media
Classified in Philosophy and ethics
Written on in English with a size of 2.84 KB
1. Saussure's Langue and Barthes's Myth
Langue
Saussure's concept of langue refers to the underlying system of rules and conventions that govern a language. It's the internal structure, understood by a social group, that allows for communication. While rarely consciously considered in daily life, langue provides the framework for linguistic expression.
Myth
Barthes's concept of myth builds upon Saussure's work. He argues that signs don't inherently possess meaning; meaning is arbitrary and culturally constructed. Myths are created through connotations attached to objects, making these associations feel natural. Advertisements often leverage myths to enhance product appeal.
Example of Myth in Advertising
A recent car commercial depicts a rugged,... Continue reading "Semiotics, Masculinity, and Verisimilitude in Media" »