Notes, summaries, assignments, exams, and problems

Biased, bigoted

-- having a strong dislike of or opposition to something

Aloof, apathetic

-- not friendly or interested in other people (matters)

Condescending, patronizing

-- behaving as though you are more important and more intelligent than other people

Vengeful, vindictive

-- desiring to exact revenge

Candid, frank

-- honest

Benevolent, benign

-- pleasant and kind, wishing good for other people

Affable, genial

-- pleasant, friendly and easy to talk to

Content, complacent

-- pleased

Melancholy, mournful

-- sad

Unforthcoming, reticent

-- secretive

Reckless, rash

-- showing a lack of care about danger and the possible results of your actions

Taciturn, tight-lipped

-- tending not to say too much

Exultant, elated

-- very happy

Distraught, agitated

-- very... Continue reading "Opposites in Personality Traits" »

Shifts toward the connected customer, from

Exclusive to inclusive à (innovation and diversity, mass markets, social media as a redefinition of how people interact)

Vertical to horizontal

à open innovation, ecosystem business, branding (value…)

Individual to social

à most personal purchase decisions will be social decisions, lack of control over marketing communication, high impact of community generated content

ATTRIBUTION MODELLING

1. Method to determine the value of different channels on marketing efforts.
2. Allows to map which channels provide the most benefit to a marketing campaign.
3. Way in which marketers assess the value or ROI of the channels that connect them to potential customers.

Goal:

• Map effects and value of a campaign’s components

Measure:... Continue reading "Shifting to the Connected Customer: Trends and Strategies" »

Historical and Sociocultural Aspects

1. God: The Renaissance witnessed a shift from theocentric to humanistic beliefs.
2. Humanism: Humanism emphasized the importance of human reason, individuality, and the pursuit of knowledge.
3. Geographical Discoveries: Explorations led to the discovery of new lands and the expansion of European empires.
4. Nation States: The Renaissance saw the rise of nation states and the decline of feudalism.
5. Printing Press: The invention of the printing press revolutionized communication and the dissemination of knowledge.
6. Patrons of the Arts: Wealthy patrons, such as the Medicis and Sforzas, supported artists and scholars.

Religious Music

1. Germany: German composers, such as Heinrich Isaac, developed complex polyphonic masses and

In the Press Agentry/Publicity Model, communications professionals use persuasion to shape the thoughts and opinions of key audiences. In this model, accuracy (correctness) is not important! (fake news, propaganda)

The Public Information Model moves away from the manipulative tactics used in the Press Agent Model and presents more accurate (real) information. However, the communication pattern is still one-way. Practitioners do not conduct audience analysis research to guide their strategies and tactics. Some press releases and newsletters are created based on this model. No specific audiences were targeted or researched beforehand. mas comun

The Two-Way Asymmetrical Model presents a more "scientifically persuasive" way of communicating. Content... Continue reading "Models of Communication: Press Agentry, Public Information, Two-Way Asymmetrical, Two-Way Symmetrical" »

The Pancreas

Long, greyish-white organ behind and underneath the stomach. Functions: Produces hormones (insulin & glucagon) that regulate the amount of glucose in the bloodstream. Secretes pancreatic juice which contains digestive enzymes & sodium bicarbonate.

How Digestion Works

Most digestive processes take place in the small intestine. Digestion produces nutrients that cells need:

• Monosaccharides (simple sugars): obtained from complex carbohydrates.
• Glycerol & fatty acids: obtained from fats.
• Amino acids: obtained from proteins.

Nutrient Absorption

Nutrients pass from the small intestine into the bloodstream through absorption and then are delivered to cells by the blood. The inside wall of the small intestine is covered in folds that... Continue reading "Understanding the Pancreas and Respiratory System" »

Lower Canine

Root may bifurcate into 2 divisions

Chron:

• Enamel: 6-7 y.o
• Eruption: 9-10 y.o
• Root: 12-13 y.o

Geo:

• Lng/lab: pentagon/trapezoid, short side cervical

Mes-Dis:

• Triangular base cervical

Incis:

• Diamond

Labially:

• Cervical ridge/labial ridge/mes-dis development grooves

Lingually:

• Cingulum/lingual ridge/mes-des marginal ridge/1 lingual fossa

Mesial Contact:

• Incisal third

Distal Contact:

• Middle third

Pulp Cavity:

• 1 pulp horn/oval shaped transversally

Cusp Length:

• Distal side is longer

Upper First Premolar

Mesial Marginal Developmental Groove/Canine Fossa

Chro:

• Enamel: 5-6 y.o
• Eruption: 10-11 y.o
• Root: 12-13 y.o

Geo:

• Lng/Bucc: Trapezoid; short side cervical

Mes-Dis:

• Trapezoid; long side cervical

Occlu:

• Hexagonal

Buccally:

• Cervical/Buccal Ridge/Mes-Dis Buccal Developmental Groove

Mesially:

Lower First Premolar

Prominent Elevations & Depressions/Snake-Snail Eye Lingually

Chronology

• Enamel: 5-6 years old
• Eruption: 10-11 years old
• Root: 12-13 years old

Geometry

• Lingual/Buccal: Trapezoid; short side cervical
• Mesio-Distal: Rhomboidal
• Occlusal: Diamond

Buccally

• Cervical Ridge
• Buccal Ridge
• Mesio-Distal Buccal Developmental Groove

Lingually

• Mesio-lingual Developmental Groove

Mesially

• Mesio-lingual Developmental Groove

Mesial Contact Area

• Junction between buccal and middle thirds

Distal Contact Area

• Middle third

Occlusally

• 2 well-developed cusps
• Each cusp: triangular ridge
• Mesial/Distal Marginal Ridges
• Triangular Fossae
• Developmental Pits
• Central Developmental Groove
• Transverse Ridge
• Mesio-lingual Developmental Groove

Lower Second Premolar

3-Cusp Type has 5 Lobes

What was the social structure of cities? As during all the Middle Ages, there were big differences among the population.

The Upper Classes

The upper classes were formed by two groups.

• The upper nobility continued having their privileges, and some moved to the cities and lived in palaces.
• A new social class emerged: the wealthy bourgeoisie. These were the rich merchants, bankers and leaders of the important guilds. This group normally formed the city government.

The Lower Classes

The lower classes were formed by the rest of the population.

• The commoners formed the majority. There were small craftsmen, merchants and servants. They lived modestly.
• The lower nobility also belonged to this group. As they didn't work and didn't possess any land, they were

POLITICAL IDEOLOGIES

1. CAPITALISM/LIBERALISM: Created during the industrial revolution. It was the development of a liberal political belief; it is an economic system where the government plays a secondary role.

Free trade and market economy → prices up and down according to the demand of products.

2. COMMUNISM: 

• The means of production are commonly owned in classless society.

• Decisions should be made to benefit the collective rather than one or several individuals.

•  Create classless society by eliminating the power of bourgeoisie, and creating a dictatorship of the proletariat.

3. SOCIALISM: 

• The means of production are owned by society as a whole.

• Profits produced by the proletariat belong to everyone, instead of a small class of private owners.

• Believes