Essential Research Methods: Quantitative, Qualitative, Mixed
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Research Methods Cheat Sheet
1. Quantitative Research
Purpose: To measure variables, test hypotheses, and generalize findings using numerical data.
Key Features
- Uses large, statistically significant samples
- Employs structured tools like surveys, experiments, or questionnaires
- Focuses on “how many,” “how often,” or correlations between variables
- Analysis is statistical
Strengths
- Standardized and replicable
- Can generalize findings
- Allows identification of patterns and trends
Limitations and Potential Biases
- May miss context or personal experiences
- Small sample sizes or poor sampling methods can introduce bias
- Cannot always answer “why” or “how” questions
2. Qualitative Research
Purpose: To examine experiences, perceptions, and meanings.
Key Features
- Uses