Key Concepts in Behavioral Economics and Decision-Making
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Small-Scale vs. Large-Scale Risk Aversion
The core idea is to understand the differences between how small and large changes in wealth affect risky gambles.
Diminishing marginal utility (risk aversion) primarily applies to large-scale gambles. This is because the utility function is sufficiently concave over lifetime changes in wealth. This concavity results in a higher utility for taking a certain outcome than for taking a gamble, even if the gamble has a higher expected return.
However, for small-scale gambles, the utility function is locally linear, yielding almost risk-neutral behavior. For wealthy individuals, the utility function is very weakly concave, leading to an asymptotically linear curvature. Thus, diminishing marginal utility cannot... Continue reading "Key Concepts in Behavioral Economics and Decision-Making" »