International Business Strategy and Global Expansion
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1. Strategy vs. Tactic
a) Strategy
- Is a long-term plan used to achieve a competitive advantage.
- It answers the question WHY.
- It is difficult to copy and not easily reversible because it involves committing many resources.
b) Tactic
- Is a concrete short-term action used to execute the strategy.
- It is easier to copy and more flexible.
Explanation
- The strategy is “expanding to Shanghai.”
- The tactic is “which plane to take and which route to use.”
2. GOST Framework
Goals → Objectives → Strategies → Tactics
- Each level of the organization translates the level above into something more concrete.
a) Organizational Hierarchy
- The Board of Directors defines the vision.
- The CEO defines the goal.
- The executive team defines the strategy.
- The work teams define