Three Essential Market Targeting Strategies Defined
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Selecting the Right Market Targeting Strategy
Once a company has selected the segment(s) it wishes to target, it must decide on the most appropriate targeting strategy: undifferentiated, differentiated, or focused. Understanding the details of each approach is crucial for determining when each one is most appropriate.
Differentiated Marketing Strategy
A differentiated marketing strategy is employed when a company creates campaigns designed to appeal to at least two distinct market segments or target groups. This approach allows the company to tailor its message and product offerings to maximize relevance across multiple audiences.
Key Characteristics and Examples:
- Differentiated strategies can target many segments (e.g., shoe companies marketing