Notes, summaries, assignments, exams, and problems for Other subjects

The Consumer Response Process

Perhaps the most important aspect of developing effective communication programs involves understanding the response process the reviewer may go through in moving toward a specific behavior (like purchasing a product) and how the promotional efforts of the marketer influence consumer responses. In many instances, the marketer's only objective may be to create awareness of the company or brand name, which may trigger interest in the product.

The AIDA Model

The AIDA model was developed to represent the stages a salesperson must take a customer through in the personal-selling process. This model depicts the buyer as passing successively through attention, interest, desire, and action. The salesperson must first get the... Continue reading "Understanding Consumer Response in Marketing Communication" »

Hard and Soft Skills for Career Success

Hard skills are technical knowledge gained through education or training. These are teachable and measurable abilities, such as writing, computer programming, holding a degree, woodworking, or construction.

Soft skills are personality traits developed through personal and work experiences. These include time management, etiquette, teamwork, and active listening.

Soft skills like time management, self-management, autonomy, problem-solving, and adaptability are increasingly in demand by employers.

Finding Job Opportunities

To prepare for your job search, consider your diploma's final grade, as it demonstrates your achievements. Internships and work experience can give you an advantage over other candidates.... Continue reading "Job Search Success: Skills, CVs, Cover Letters, and Interviews" »

1. Definition and Importance of Strategy

• Definition: Strategy is a firm’s theory on how to gain a competitive advantage by creating value that differentiates them from competitors.
• Importance for Small Businesses:
  • Enables navigation in competitive markets.
  • Encourages innovation and long-term growth.
  • Helps achieve profitability and economic diversification.
• Example:
  Eisner's Strategy: Focused on extraordinary entertainment to attract premium-paying customers.

2. Strategic Management Process

The strategic management process is a systematic approach to achieve organizational goals.
Key Steps:

1. External and Internal Analysis:
   • External: Identify opportunities and threats (e.g., social trends, technology, and demographics).
   • Internal: Assess strengths and weaknesses

Unit 1: The Impact of the Internet on Content Production

Jump to Digital

Four decades may seem like a long time, but they represent a complete change in our world.

First ‘80s: first personal computers at home.

During ‘90s: first home connections to the Internet.

During ‘00s: mobile phone spreading.

During ‘10s: smartphone spreading.

The environment of content creation and consumption has changed, as have the habits of creators and consumers.

• From magazines and newspapers to digital media.
• From legacy radio to podcasts.
• From traditional TV to VOD (Netflix, Hulu, HBO...).
• From physical formats to digital for entertainment (subscription-based music, ebooks, online games...).

The digital environment is not just about information; it is also an entertainment... Continue reading "Digital Content Creation: Impact, Architecture, and Monetization" »

Family Business Dynamics

Success Factors for Family Businesses

Family businesses often succeed due to strong trust, commitment, and shared values. Working with family members strengthens communication, fostering strong ties and unity towards common goals.

Secondly, they often transmit core family values and authenticity, building strong customer loyalty. Decision-making is frequently streamlined due to close relationships.

In conclusion, their success is often rooted in the ability to trust family members, driving stability and long-term business growth.

Challenges in Family Businesses

However, family businesses are not always successful, often facing challenges like conflicts and a lack of professionalism.

Poor decisions and insufficient commitment... Continue reading "Family Business Dynamics and Nutrition Technology Impact" »

Business Analysis and Project Management

ITIL Practices

• General Management
• Service Management
• Technical Management
• Architectural Management
• Continual Improvement
• Information Security Management
• Knowledge Management
• Measurement and Reporting
• Organizational Change Management
• Portfolio Management
• Project Management
• Relationship Management
• Risk Management
• Service Financial Management
• Strategy Management
• Supplier Management
• Workforce and Talent Management
• Availability Management
• Business Analysis
• Capacity and Performance Management
• Change Control
• Incident Management
• IT Asset Management
• Monitoring and Event Management
• Problem Management
• Release Management
• Service Catalog Management
• Service Configuration Management
• Service Continuity Management
• Service Design
• Service Desk
• Service

why did adrian burn the telephone bill at the bonfire party?

because he didn´t want his father to see how big it was.

why did adrian´s mother leave mr. lucas?

because mr. lucas treated her like a sex object and she is very fond of his father.

why did they have christmas lunch four hours late?

because the turkey was not desfroot.

why did adrian believe bert and queenie´s wedding was a waste of time?

because he was 90 and 80 years old.

why did pandora refuse to nake love with adrian?

because pandora doesn´t wont to become an single parent.

why didn´t pandora send adrian a birthaday card?

she was angry because adrian liked barbara.

what happened to adrian when he sniffed the glue on the model plane?

his nose stuck to the plane and ge hat to go to... Continue reading "Dddddddddd" »

Berenice:

To begin, let us summarize the story of Edgar Allan Poe entitled "Berenice" and then analyze your story and characters.
The story begins with a reflection of Egaeus talking about his childhood, then talks about his cousin Berenice, tells how they grew up together and their different characteristics: Egaeus is described as a sickly person, wrapped in melancholy, self-contained and delivered in body and soul of intense meditation. Instead, Berenice is fast, funny and overflowing forces.
Egaeus Berenice explains that suffers from a disease that transmuted physically and morally. This was a strange illness that began as epilepsy and often ended in catalepsy (condition in which one enters a stationary state, similar to that of the dead)

EFQM Excellence Model: Customer satisfaction, positive impact on society, and management of material and human resources. Western Europe RADAR: Results, Approach, Deployment, Assessment, Review.

Criteria for Excellence

1. Leadership (10%): Mission, vision, and values; personal involvement; continuous improvement; motivation; support.
2. Policy and Strategy (8%): Present and future needs of stakeholders; information from performance, research, and learning; developed, reviewed, and implemented frameworks.
3. People (9%): Involvement, recognition, planning, dialogue.
4. Partnership and Resources (9%): External partnerships, finances, buildings, equipment, materials, technology, and information management.
5. Processes (14%): Management and innovation to satisfy customers