Effective Business Direction: Leadership, Management, and Strategies
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Density Characteristics of Direction
Direction is a dynamic, ongoing process requiring multiple resources, both human and material, to meet objectives. In changing competitive environments, especially in the context of globalization, leadership must ensure the company's vision and strategic objectives are met.
Mission
The identity and personality, which is the essence of the business.
Vision
The objectives of the company for the future (the future we want for it).
Leadership Role (Allen Reported)
- Plan: Forecasting, setting objectives and strategies, identifying resources.
- Organize: Preparing resources, defining roles and responsibilities, distributing tasks, determining procedures.
- Lead and Execute: Carrying out plans, motivating people, making decisions,