Optimizing Retail Shelf Space: Linear, Levels, and Product Placement
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Understanding Retail Shelf Space
Effective shelf space management is crucial for optimizing product visibility and sales. Here's a breakdown of key concepts:
1. What is the Linear?
The linear refers to the total space where products are displayed to meet customer needs. It includes shelving, counters, gondolas, and exhibitors. The main feature is that it presents products on shelves, with all references provided by the establishment. The linear must be easily accessible to customers.
2. Key Linear Definitions
- Linear to the Ground: The longitudinal extent of the furniture displaying products, measured on the floor.
- Linear Developed: The total longitudinal space available for displaying items, calculated as linear ground space multiplied by the number