Retail Store Design and Merchandising Principles
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Store Design Possibilities
Storefront designs include the standard front, open front, and recessed front.
Importance of Store Signage
Signage is crucial for guiding the customer. Signs must have high visibility, be clearly and easily seen. However, using too many signs can lead to customer confusion. Proper lighting is also essential for effective signage.
Rules for Effective Props
To enhance the effectiveness of props, apply the following rules:
- Use the appropriate amount of merchandise.
- Display suitable accessories near the prop.
- Locate the displayed product near the prop.
- Change the props at regular intervals.
Essential Elements for Each POP Display
Each Point-of-Purchase (POP) display should contain:
Merchandise
Feature products with the highest profit
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