Strategic Formulation: Process, Levels, and Structure
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Strategy Formulation Process
Stage 1: Identify Company Mission and Goals
Define the business and its main objectives.
Ex: Company activities.
Stage 2: Identify Core Competency and Value-Creating Activities
Analyze the company's unique abilities and activities.
Stage 3: Formulate Strategies
Select a multinational or global strategy. Formulate corporate and business-level strategies.
Levels of Company Strategy
CHARTDPTS
- Growth Strategy: Designed to increase the scale or scope of a corporation's operations.
- Methods: Mergers and Acquisitions, Growth, Joint Ventures, Strategic Alliances.
- Example: Tesla
- Retrenchment Strategy: Designed to reduce the scale or scope of a corporation's business.
- Example: PRISA
- Stability Strategy: Designed to guard against change and