Notes, summaries, assignments, exams, and problems for Other subjects

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic... Continue reading "Key Digital Marketing Terms Defined" »

Marketing Manager Position in Norfolk

I am writing to express my interest in the Marketing Manager position advertised in Engine International on Wednesday, September 24th. I recently relocated to the Norfolk area and believe my qualifications align well with the requirements of this role.

As you will see from my enclosed resume, I have been working in the marketing field for two years, with a particular focus on promotions and market research within the building industry. Notably, during my time at Speedsure Ltd, I took full responsibility for a successful advertising campaign that increased our market share by a third during the last quarter of the summer of 2004.

Relocation and travel would not be an issue for me. My resume provides further... Continue reading "Job Application Letters: Examples and Best Practices" »

Phases in Web Creation

1. Stage 1: Conceptualization

(1) Project Definition:

• Gather as much information as possible to determine what you want (and don't want) for your site.
• Analyze websites you currently use, along with competitors' sites, and gather feedback from colleagues and business peers.
• Develop a solid understanding of the company that will own the site.
• Define the website's purpose, goals, target audience, and content.

(2) Project Scope:

• Create a well-defined project scope plan outlining specific activities, deliverables, and timelines to set clear expectations.

Gantt Chart:

• One of the most common ways to track web projects.
• Outlines major activities, associated tasks, and start and end dates.
• Provides a visual reference for the team.
• Creates

Project Management Fundamentals

Key Concepts and Definitions

1. A project is: An undertaking with a specific time frame and well-defined objectives that utilizes various resources.
2. Project Management System definition: Procedures, tools, techniques, and methodologies used in managing a project.
3. Project Definition: An initiative that has a specific purpose, specific results, a start and end date, and is temporary.
4. Do-Check-Act cycle is similar to: The Project Management life cycle.

Organizational Structures and Roles

5. Last year there was another similar project: Obtain historical records and guidance from the Project Management Office (PMO).
6. Company is a strong Matrix, PM concern: Experiencing delays in career advancement due to absence in the department.

Strategy Formulation Process

Stage 1: Identify Company Mission and Goals

Define the business and its main objectives.

Ex: Company activities.

Stage 2: Identify Core Competency and Value-Creating Activities

Analyze the company's unique abilities and activities.

Stage 3: Formulate Strategies

Select a multinational or global strategy. Formulate corporate and business-level strategies.

Levels of Company Strategy

CHARTDPTS

1. Growth Strategy: Designed to increase the scale or scope of a corporation's operations.
   • Methods: Mergers and Acquisitions, Growth, Joint Ventures, Strategic Alliances.
   • Example: Tesla
2. Retrenchment Strategy: Designed to reduce the scale or scope of a corporation's business.
   • Example: PRISA
3. Stability Strategy: Designed to guard against change and

Project

A project is an interrelated set of activities with a definite starting and ending point, which results in a unique outcome from a specific allocation of resources.

Goals

The three main goals are:

• Complete the project on time
• Do not exceed the budget
• Meet the specifications to the satisfaction of the customer

Project Objective Statement

The project objective statement defines the time frame and allocated resources for a project.

Scope

The scope is the statement of project objectives that shows the desired project outcomes, time frame, and resources.

Project Organization

Project organization involves understanding the project's structure and how people work together.

Project Life Cycle

The project life cycle consists of four phases:

1. Definition
2. Planning
3. Execution
4. Close

Understanding Human Resource Management (HRM)

Definition of HRM

Human Resource Management (HRM) is the process of acquiring, training, and compensating employees, as well as attending to their labor relations, health, safety, and fairness concerns.

The Role of HR

• Strategic Role: Create value for the organization.
• Tactical Role: Share responsibilities with managers through activities like recruiting, performance appraisal, and managing the reward system.
• Administrative Role: Often involves outsourcing tasks such as payroll and leave administration.

Influencing Factors

HR practices are influenced by both external and internal factors.

Strategic Workforce Planning (SWP)

Definition of SWP

Strategic Workforce Planning (SWP) is the process of getting the right

Key Concepts in Business Management

What is Quest Analysis?

Quest analysis involves questions managers ask to understand their business environment. For example:

• Who are my customers?
• What do they demand from me?
• In what way do I meet these demands?
• How can I prove myself?

How is Quality Measured in a Firm?

Measuring quality isn't a single, simple process, even though it's used to measure profit. Profit growth, market share, or return on capital invested can be used to judge how well a quality system has worked.

Taguchi Method

The Taguchi method describes a system's capability to produce goods or services to a specification. It helps quantify the loss due to a lack of quality in a performance characteristic, with the objective of identifying the real... Continue reading "Key Concepts: Quest Analysis, Quality Measurement, and More" »

Preventive Maintenance

Preventive maintenance (or preventative maintenance) is regularly performed maintenance on equipment to reduce the likelihood of failure. It's performed while the equipment is still operational to prevent unexpected breakdowns. Preventive maintenance is planned to ensure the availability of required resources. The maintenance is scheduled based on time or usage triggers.

Examples of Preventive Maintenance Schedules:

• Time-Based: An air conditioner serviced annually before summer.
• Usage-Based: A motor vehicle scheduled for service every 10,000 kilometers.

Preventive maintenance requires more coordination than run-to-failure maintenance due to its planned schedule. However, it's less complex than predictive maintenance, as it... Continue reading "Preventive Maintenance: A Comprehensive Guide" »

Project Management: Methodologies and Objectives

Project management encompasses a set of methodologies used to plan and direct project processes. A project consists of specific operations designed to achieve a defined objective within a set scope, utilizing allocated resources, and adhering to a predetermined start and finish timeline. The primary objectives of project management include:

• Managing project initiation and evolution.
• Controlling and addressing challenges that arise during the project lifecycle.
• Facilitating project completion and securing approval.

Project management aims to achieve pre-established objectives that ultimately benefit the organization. These objectives can be expressed in various ways:

• Outcomes: e.g., establishing a new