Notes, summaries, assignments, exams, and problems for Other subjects

Economies of Scale and Empowerment in Business

Economies of scale refer to a decrease in cost per unit produced, as the total scale of the production facility increases. Empowerment is a form of non-financial reward and motivational technique. It gives power to employees so they can make some of their own decisions regarding their work life.

Internal and External Growth

Internal growth refers to the growth of a business through increased sales or developing marketing activities. Internal growth is possible by cutting costs and selling goods at a lower price, increasing market share.

External growth involves external solutions such as joint ventures, mergers, and acquisitions.

Strategic Alliances: Advantages and Disadvantages

V suggested strategic... Continue reading "Economies of Scale, Empowerment, and Business Growth Strategies" »

Performance Evaluation

1. The Concept of Performance Evaluation

Performance evaluation is a structured and systematic process used to measure, evaluate, and influence an employee's job-related attributes, behaviors, and results. It aims to discover how productive an employee is and whether they can improve in the future. While all companies want to increase their employees' productivity, only a few are checking the improvement in performance through evaluation. In general, employees work at only 60-70% of their capacity.

Performance evaluation gathers five key aspects:

• Job Analysis:
  • Output quantity
  • Output quality
  • Behavior developed (service level, customer attention, etc.)
  • Job-related attributes (loyalty, honesty, cooperation, etc.)

  The chosen evaluation

What is IFR?

IFR is classified as anything less than VFR

IFR Rating Privileges:

• Fly in IMC
• VFR OTT
• Class A airspace

Expiry?

• An IFR rating DOES NOT EXPIRE

Validity?

• Valid for 24 months (not the 1st day of the 25th month)
• Before the 1st day of the 13th month, you need 6 hours IFR and 6 approaches to minimums in the past 6 months.
• This can be simulated IFR, in a certified SIM, etc.
• After 24 months you need to do an Instrument Proficiency Check (IPC) with an instructor

IFR Group Ratings:

• Group 1: Multi Engine IFR, Multi Engine Centreline Thrust IFR, and Single engine IFR
• Group 2: Multi Engine Centreline thrust IFR and single engine IFR
• Group 3: Single Engine IFR only
• Group 4: Helicopter IFR only

Aircraft Requirements:

1. Attitude indicator
2. Vertical speed indicator
3. OAT

Understanding Test Marketing and Rollouts

What is Test Marketing?

Test marketing involves introducing a new product or service into a limited, representative market to gauge its potential success before a full-scale launch. Key characteristics include:

• Several test market cities are selected.
• The product is sold through regular channels in those cities.
• Advertising is conducted at representative levels in local media.

Advantages of Test Marketing:

• Risk Reduction: Minimizes financial and strategic risks.
• Monetary Risk: Reduces potential losses from a failed national launch.
• Channel Relationships: Allows for testing and strengthening distribution partnerships.
• Sales Force Morale: Builds confidence and experience for the sales team.
• Strategic Improvement:

Essential Business English Vocabulary

Avoid pitfalls: To prevent mistakes or problems in a situation.

Build team spirit: To think or act with loyalty to your team.

Cash in on: To get money or another advantage from an event or situation.

Check-in: To show your ticket at the airport so you can be told where you will be sitting and so that your bags can be put on the aircraft.

Flight status: The current situation regarding when an aircraft is making a particular journey.

Get off to a dreadful start: To begin an activity badly.

Loyalty programme: A scheme rewarding customers.

Review: A report that contains important information about an activity.

Search engine: A computer program that finds information on the internet.

Social Network: A website that allows... Continue reading "Essential Business English Vocabulary: Definitions & Examples" »

The Quality Management System and After-Sales Service

The QMS is a management system for a customer-focused organization that involves all employees in a continuous process of improvement. It integrates quality into all company activities. To achieve this, it is necessary to set up quality standards, procedures, and work practices. The goal is to maintain a competitive advantage, evaluate a company's performance, and achieve business excellence. The international standard that reflects a quality management system is the ISO 9000 Certification. Every company that has passed the quality audit and is registered for ISO 9000 gets a certificate. This certificate guarantees a quality standard and transmits confidence in the products and services offered... Continue reading "Quality Management System & After-Sales Service Structure" »

Marketing Communications

1. Target Audience

Who are they?

2. Communication Objectives

Awareness, knowledge, preference, satisfaction

3. Effective Communications

Advertising, publicity, sales promotion, personal selling.

Effective Advertising: 10 Rules

1. Consumer-oriented
2. One selling idea
3. Emphasizes the most persuasive idea
4. Presents a unique proposition
5. Involves the consumer
6. Credible
7. Simple and clear
8. Associates the selling idea with the brand name
9. Exploits the medium
10. Makes the sale

5 M's of Advertising

• Mission
• Money
• Message
• Media
• Measurement

Sponsorship

• Credibility (provides validity)
• Imitation
• Image
• Bonding (involvement of customers)
• Retention (enduring awareness and exposure)

General Marketing

• Mass audience through mass media
• Impersonal communications
• Promotional programs
• Incomplete

Functional vs. Non-Functional Requirements

Functional Requirements define functionality for users, using natural language.

Non-Functional Requirements define quality attributes such as:

• Usability
• Reliability
• Efficiency & Performance
• Hardware & Software Constraints

Requirements

Requirements state what software does, not how it does it; this avoids unnecessary constraints.

Design Patterns

A design pattern is a reusable solution to a recurring problem.

Types of Requirements

• Business Requirements: High-level, describe business objectives, and do not describe functionality.
• User Requirements: Describe the tasks users need to accomplish. Multiple user requirements may relate to one business requirement.
• Software Features: Groups of logically related functional

Effective Event Attendee Communication

Communication is an effective source of information and connection between event organizers and participants.

Types of Communication

• Initial Invitation: Usually the first communication, it will contain all details, values, propositions, and marketing messages to encourage registration.
• Follow-Up Marketing: Similar to the initial invitation but with a slightly different marketing message for those who did not respond the first time.
• Event Registration Confirmation: Sent to assure attendees that their registration has been received and processed correctly.
• Regret Message to Decline: Increases the positive perception of the event and helps forge stronger relationships even with those who cannot attend.
• Event Reminder: