Core Concepts in Media Theory: Frankfurt School, PEC, and Cultural Studies
Key Concepts of Critical Theory
The Culture Industry
- Homogenization of content and audiences.
- Fragmentation of values and promotion of consumerism.
- Advertising acts as an ideological pillar reinforcing the capitalist system.
- *Impact:* Instead of encouraging critical thinking, culture promotes rigid mindsets and conformity.
Pseudoculture
Trivial culture that helps preserve the bourgeois system through specific values (e.g., success, latent authoritarianism).
One-Dimensional Society
- Integrates individuals into the productive system through false needs.
- Suppresses social conflict and the possibility of cultural emancipation.
- Both high and low culture are controlled by market rules.
Technical Reproducibility of Art (Walter Benjamin)
- Loss of Aura: Art loses