Effective Questionnaire Design for Market Research
Classified in Mathematics
Written at on English with a size of 4.36 KB.
Sampling Stage
Sample Size:
- Depends on population size
- The type of sample
- Feature (parameter) of the population that is analyzed
- The maximum permissible error in the estimation of the parameters
The Form: The information collected can be classified as:
- Acts or behaviors that can be compared
- Information: analyzes the degree of respondents' knowledge on specific topics
- Opinions or Judgments: such as perceived service quality
- Attitudes or predispositions of mind: We are looking for what is thought in relation to something
- Motives or explanations for specific behaviors: the question is, why certain views or acts?
- Possible future behavior: it may ask whether or not to consume a prepared product.
Concept and Structure of Questionnaires
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