Understanding Media Language: Audiovisual, Oral, and Advertising
Classified in Electronics
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Audiovisual Text Elements
Visual Elements
Every element perceived visually. Its representation is polysemous, suggesting a great capacity for interpretation.
Sound Elements
Four types: verbal, music, sound effects, and acoustic silence. These are integrated into realities of all kinds, both natural and artificial.
Technical Elements
A series of technical resources that enrich the expressive possibilities of the audiovisual message.
Oral Genres in Media
Spontaneous Oral Genres
These include TV or radio programs where there is no preconceived text, meaning they feature improvised interventions. They typically use daily, informal oral language.
Examples of Spontaneous Oral Genres:
- Program presentations
- Live reports
- Interviews
- Chronicles
- Discussions
Scheduled