Decoding Business Concepts: From CCP to Nudge Theory
Classified in Economy
Written on in English with a size of 5.14 KB
Key Business Acronyms
- CCP: Chinese Communist Party
- OCA: Online Choice Architecture
- EBIT: Earnings Before Interest and Taxes
- CRS: Corporate Social Responsibility
- GPS: Global Positioning System
- COGS: Cost of Goods Sold
Scott Galloway on the Modern Business Landscape
Professor Scott Galloway highlights oil as the most important commodity. However, in the current era, he argues that social media platforms like TikTok are the real deal, although he believes TikTok should be banned due to its links with the CCP, which he considers a tool of espionage.
Innovation Strategies of Supermajors
Supermajors, or large oil and gas companies, are employing innovative strategies such as:
- Emotional Resonance: Engaging users through comments and attractive content.
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