Distribution Channels and Value Delivery Networks
Classified in Economy
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C. Placement: Where to Distribute the Product
When a firm produces a narrow assortment of products in large quantities, intermediaries play a crucial role in matching supply and demand. They achieve this by purchasing large quantities from producers and breaking them down into a broader assortment of smaller quantities to meet consumer demand for variety and convenience.
Distribution Channel
A distribution channel is a network of interdependent organizations that collaborate to make a product or service accessible for use or consumption by consumers or businesses.
Functions of Channel Members:
- Information: Gathering and distributing information about consumers, producers, and market forces to facilitate planning and exchange.
- Promotion: Developing