Notes, summaries, assignments, exams, and problems for Economy

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Marketing in the Digital Age: Goals, Strategies, and Challenges

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Marketing involves creating value for customers and building strong customer relationships in order to capture value from customers in return. Goals: attract new customers by providing superior value, keep and grow customers by delivering satisfaction. Digital Age: online, mobile, and social media marketing: engaging consumers via their digital devices using digital marketing tools and social media. Mobile marketing: using mobile channels to stimulate immediate buying, make shopping easier, and enrich the brand experience. Changing Economic Environment: the Great Recession from 2008 to 2009 undermined consumer confidence. Post-recession era, consumers have become more frugal, and marketers are focusing on practicality and durability in their
... Continue reading "Marketing in the Digital Age: Goals, Strategies, and Challenges" »

1929 Stock Market Crash: Causes and Effects

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1929 Crisis: Stock Market Crash

1. The Booming Twenties

  • After WW1, a period of peace emerged.
  • Countries experienced economic growth.
  • The League of Nations aimed to prevent wars.
  • The Dawes and Young Plans aided Germany's economic recovery and reintegration into the League of Nations.
  • The US provided financial assistance to Europe for post-war recovery.

The US appeared prosperous with high production, wages, and cheap labor. However, many lived in poverty. European countries imposed tariffs on US imports to protect domestic products. Overconfidence led US citizens to borrow money to buy shares, despite low share prices. European countries grew wary of the US.

Germany borrowed heavily for post-war reconstruction, but it wasn't enough. France occupied... Continue reading "1929 Stock Market Crash: Causes and Effects" »

Primary Research Methods: A Comprehensive Guide for Marketers

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Types of Primary Research Methods

Questionnaires

A questionnaire is a set of questions used to collect data for market research.

Advantages:

  • Detailed qualitative information can be gathered.
  • Customer opinions can be obtained.
  • They can be carried out online.
  • Vouchers can be offered to encourage participation.

Disadvantages:

  • Inaccurate answers may result from poorly designed questions.
  • Can be time-consuming and expensive.
  • Collating and analyzing answers is time-consuming.

Online Surveys

Online surveys require the target sample to answer questions over the internet.

Advantages:

  • Quicker response times.
  • Cheaper than interviews or postal questionnaires.
  • Easy for participants to complete.
  • Data can be quickly analyzed using IT tools.

Disadvantages:

  • Lack of an interviewer
... Continue reading "Primary Research Methods: A Comprehensive Guide for Marketers" »

International Trade Documents Overview

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PROFORMA INVOICE

It is a document without taxes value, the seller provides it to the buyer, contains most of the necessary information about an international operation. If the buyer accepts, it is understood that the buyer accepts and confirms the information indicated on it.


Proforma functions:

  • Quotation Document
  • Payment Tool
  • Customs Document
  • To obtain Import Licenses and documents
  • Part of an agreement
  • Order Confirmation
  • Relation with the Bank
  • Manage an Insurance
  • Information Confirmation


CUSTOMS INVOICE

Extended form of commercial invoice required by customs (often in a specified format) on which the exporter indicates the description, quantity, selling price, freight, insurance and packing costs, terms of delivery and payment, weight and/or volume of

... Continue reading "International Trade Documents Overview" »

Freight Transportation Fundamentals and Rates Overview

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Freight Transportation Fundamentals

Importance of an Effective Transportation System

  • Greater competition
  • Economic Scale
  • Reduced price

Service Choices and Their Characteristics

  • Price
  • Transit time and variability
  • Loss and damage

Transportation Rate Profile

  1. Volume related rates
  2. Distance-related rates
    • Uniform rates
    • Proportional rates
    • Tapering rates
    • Blanket rates: meet the rates of competitors
  3. Demand-related rates: Transportation rate is set by competitor

Transportation Charges

  • Line-haul rate
    • By products
    • By shipment size
    • By route
    • Miscellaneous rates
  • Special service

Line-Haul Rates

  1. By products
    • Classification system was devised (T 6.4)
    • Class rates: once a product has a freight classification, line-haul charges can be determined. Zip codes are used for the location (T 6.5)
    • Break
... Continue reading "Freight Transportation Fundamentals and Rates Overview" »

Understanding Economic Growth and Inflation

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What is Economic Growth?

Economic growth refers to the increase in the production of goods and services within an economy, typically measured over a long period, such as a year. It is expressed as a percentage increase in the real gross domestic product (GDP), which accounts for inflation.

Calculating GDP

There are two primary methods for measuring an economy's total production:

  1. Expenditure Approach: This method sums up all spending on goods and services by households, businesses, governments, and foreign entities. The formula is GDP = C (consumer spending) + I (investment spending) + G (government spending) + (X - M) (net exports).
  2. Income Approach: This method calculates the total income earned by all households within a nation.

The Expenditure

... Continue reading "Understanding Economic Growth and Inflation" »

International Marketing and Macroeconomic Environment

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Strategic Approach to International Marketing

Internacionalizacija i globalizacija međunarodnih tržišta i konkurencija, Brz tehnološki razvoj, Skraćenje životnog ciklusa proizvoda, Sve teže ofržavanje konkurentske prednosti, Ekonomske integracije stranih tržišta, Višak punude nadpotražnjom > povećana moć kupaca i potrošača, Trgovci smanjuju broj dobavljača

Macroeconomic Environment

Ekonomski sustav, BDP, Stanovništvo i prihodi, Koncepcija ekonomskog napretka, Struktura potošnje infrasturuktura ostali pokazatelji

Hofstede

Hijerarhijska distanca, Individualizam i kolektivizam, Ženstvenost i muževnost, Izbjegavanje nesigurnosti, Kratkoročna i dugoročna orijentacija

Political Risk

Rizik opće nestabilnosti, neizvjesnost budućih... Continue reading "International Marketing and Macroeconomic Environment" »

UK Government Strategies to Reduce Unemployment

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Introduction to UK Unemployment Reduction Policies

To effectively address unemployment, the UK government can implement a combination of fiscal and supply-side policies. When analyzing such policies, it's crucial to discuss both types and consistently link them back to their impact on unemployment.

Key Considerations for Policy Analysis

  • Define unemployment and state its significance as one of the four key UK macroeconomic objectives.
  • Illustrate the impact of demand-side policies using an Aggregate Demand (AD) and Aggregate Supply (AS) diagram, showing AD shifting to the right (increasing).

Fiscal Policies to Combat Unemployment

Reducing Income Tax

One significant fiscal policy involves decreasing income tax. When income tax rates are lowered, individuals... Continue reading "UK Government Strategies to Reduce Unemployment" »

Saving Paradox, Monetary & Fiscal Policy, Steady State

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The Paradox of Saving

As Blanchard states, when autonomous consumption falls (c0▼), meaning consumers reduce their level of autonomous consumption, equilibrium income decreases. Consumption also decreases, so the level of saving remains unchanged. Mathematically, we can see this in the following formula: S = Y - T - C

We can also see that what really produces variations in saving are variations in investment, public spending, or taxes, and not the fall of autonomous consumption. Mathematically, we can see this in the following formula, where investment equals saving: I = Private Saving + Public Saving; I = S + (T - G), so S = I - T + G

In economics, this theory is known as the paradox of saving, which is closely related to Keynesian economic... Continue reading "Saving Paradox, Monetary & Fiscal Policy, Steady State" »

SOIVRE: Customs Documents for Agro-Alimentary Products

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Objectives:

  • To facilitate trade under fair conditions
  • To keep products of unsatisfactory quality out of the market
  • To guide production to meet consumer demand
  • To guarantee a high quality level of inspections with independence, integrity, and high efficiency
  • To support Spanish exports

Benefits of Having SOIVRE Certification:

  • Provides confidence to products that obtain it
  • Makes products more trustworthy in front of buyers
  • In many cases, products with SOIVRE certification will not have to pass through an inspection to enter certain territories

What SOIVRE Checks:

  • If the lot is compliant with EU marketing standards
  • Documents (identity/marking: origin, classification, amount, dispatcher)
  • Physical check according to risk analysis
  • Reduced inspection for goods from
... Continue reading "SOIVRE: Customs Documents for Agro-Alimentary Products" »