Understanding Value Chain Analysis: A Comprehensive Guide
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Value Chain
Primary Activities
These activities relate directly to the physical creation, sale, maintenance, and support of a product or service.
- Inbound Logistics: All processes related to receiving, storing, and distributing inputs internally.
- Operations: Transformation activities that change inputs into outputs sold to customers. This is where operational systems create value.
- Outbound Logistics: Activities that deliver your product or service to your customer, including collection, storage, and distribution systems. These can be internal or external to your organization.
- Marketing and Sales: Processes used to persuade clients to purchase from you instead of competitors. The benefits you offer and how well you communicate them are sources of value.