Key Business Concepts: Pricing, Control, and Performance
Classified in Economy
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Fixed Costs
Expenses that do not change as a function of the activity of a business, within the relevant period.
Price-Elastic Demand Curve
When the price goes down a little, volume increases significantly. When the price goes up a little, volume decreases significantly. Many grocery items are price elastic.
Price-Inelastic Demand Curve
Volume does not change much, even with significant price changes. Products like critical raw materials, electricity, and heart pacemakers are price inelastic.
Tactical Pricing
Tactical pricing is the ongoing stream of pricing decisions the firm makes daily.
Pricing Toolkit
A set of pricing tactics for the firm to change a product's price.
Vision
A description of an ideal future state; an impressionistic picture of what... Continue reading "Key Business Concepts: Pricing, Control, and Performance" »