Brand Sponsorship, Product Strategy, and Marketing Mix
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Brand Sponsorship
1. Manufacturer and Private Brands
Manufacturers have historically dominated the retail scene. Today, retailers are creating their own private brands to set their own prices and fend off manufacturer competition. To succeed, retailers must invest in research and development (R&D), manage the high costs of stock, and effectively promote their products, which can be difficult to establish.
2. Licensing Brands
Creating a brand from scratch takes years and significant capital. Some companies choose to license names or symbols created by other manufacturers. For a fee, this provides an instant and proven brand identity.
3. Co-Branding
Co-branding occurs when two established brands from different companies create a new product to... Continue reading "Brand Sponsorship, Product Strategy, and Marketing Mix" »