Adaptation vs. Standardization in Marketing
Classified in Economy
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Exercise 1
a) Adaptation
- Product:
- Pro: Greater local acceptance.
- Con: Increased production costs.
- Placement:
- Pro: Improved accessibility.
- Con: Logistical complexity.
- Price:
- Pro: Enhanced local competitiveness.
- Con: Inconsistent brand perception.
- Promotion:
- Pro: Greater cultural relevance.
- Con: Higher marketing campaign costs.
b) Standardization
- Product:
- Pro: Economies of scale.
- Con: Less adaptation to local tastes.
- Placement:
- Pro: Logistical simplification.
- Con: Less market coverage.
- Price:
- Pro: Brand consistency.
- Con: Less competitive in some markets.
- Promotion:
- Pro: More cost-effective global campaigns.
- Con: Less cultural effectiveness.
c) Suggested Decision
I would recommend a hybrid strategy, adapting key aspects (like flavor and promotion) to local markets while... Continue reading "Adaptation vs. Standardization in Marketing" »