Notes, abstracts, papers, exams and problems of Economy

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Adaptation vs. Standardization in Marketing

Classified in Economy

Written at on English with a size of 3.99 KB.

Exercise 1

a) Adaptation

  • Product:
    • Pro: Greater local acceptance.
    • Con: Increased production costs.
  • Placement:
    • Pro: Improved accessibility.
    • Con: Logistical complexity.
  • Price:
    • Pro: Enhanced local competitiveness.
    • Con: Inconsistent brand perception.
  • Promotion:
    • Pro: Greater cultural relevance.
    • Con: Higher marketing campaign costs.

b) Standardization

  • Product:
    • Pro: Economies of scale.
    • Con: Less adaptation to local tastes.
  • Placement:
    • Pro: Logistical simplification.
    • Con: Less market coverage.
  • Price:
    • Pro: Brand consistency.
    • Con: Less competitive in some markets.
  • Promotion:
    • Pro: More cost-effective global campaigns.
    • Con: Less cultural effectiveness.

c) Suggested Decision

I would recommend a hybrid strategy, adapting key aspects (like flavor and promotion) to local markets while... Continue reading "Adaptation vs. Standardization in Marketing" »

Market Structure, Behavior, and Performance: Analysis

Classified in Economy

Written at on English with a size of 1.7 KB.

Structure-Behavior-Performance Paradigm

The structure-behavior-performance paradigm, the basis of traditional industrial organization (IO), examines how companies behave within a given market structure. The new IO, however, inverts this logic, starting with how strategic behavior affects market structure. Both approaches agree that market structure influences market outcomes.

Defining Markets

Standard Production Classification

One method to define markets uses standard production classification. This system builds concentration data, but requires classifying multi-product companies. The procedure is:

  1. Classify companies by their main product based on sales.
  2. Calculate total sales for each market.
  3. Calculate market shares and concentration indices.

Companies... Continue reading "Market Structure, Behavior, and Performance: Analysis" »

Decoding Business Concepts: From CCP to Nudge Theory

Classified in Economy

Written at on English with a size of 5.14 KB.

Key Business Acronyms

  • CCP: Chinese Communist Party
  • OCA: Online Choice Architecture
  • EBIT: Earnings Before Interest and Taxes
  • CRS: Corporate Social Responsibility
  • GPS: Global Positioning System
  • COGS: Cost of Goods Sold

Scott Galloway on the Modern Business Landscape

Professor Scott Galloway highlights oil as the most important commodity. However, in the current era, he argues that social media platforms like TikTok are the real deal, although he believes TikTok should be banned due to its links with the CCP, which he considers a tool of espionage.

Innovation Strategies of Supermajors

Supermajors, or large oil and gas companies, are employing innovative strategies such as:

  • Emotional Resonance: Engaging users through comments and attractive content.
  • Offloading
... Continue reading "Decoding Business Concepts: From CCP to Nudge Theory" »

International Trade: Finished Merchandise, Letter of Credit, Shipment, and More

Classified in Economy

Written at on English with a size of 2.94 KB.

International Trade

  • Finished Merchandise - Certificate of Manufacture
  • Issue - Letter of Credit to Finance
  • Arrange Shipment - Bill of Landing
  • Warehouse - Customs
  • The Flow of Goods - Applied to Imports
  • Freight or Cargo - Inspection Shows
  • Required Standards - Check the Contents
  • The Supplier Provides - The Payment
  • The Seller Meets - To Arrange Transport
  • The Merchandise at All Times - Most Trade
  • Incoterms - Responsible for the Goods
  • The Goods to Port - A Quoted Price
  • Transport Charges

Shipping

  • Cargo Complete
  • Consignee
  • Contact
  • Container Terminal
  • Free of Damage
  • Free of Charge
  • Freight Container
  • Guarantee
  • Load
  • Loss
  • Port of Discharge
  • Port of Origin
  • Quote
  • Rates
  • Reliable
  • Shipper
  • Unload
  • Vessel
  • Volume
  • Worldwide

Import and Export

  • Advantage
  • Buyer
  • Ensure
  • Export
  • Follow-up
  • Foreign
  • Import
  • Investment
  • Manage
... Continue reading "International Trade: Finished Merchandise, Letter of Credit, Shipment, and More" »

Evolution & Determinants of Tourist Demand: A Comprehensive Guide

Classified in Economy

Written at on English with a size of 2.81 KB.

The Tourist Demand

Evolution of Tourist Demand

1948: The U.N.'s Universal Declaration of Human Rights declared travel as a human right. This has led to the concept of Responsible Tourism we see today.

History: Tourist demand has consistently increased over time. Leiper's Outbound Region model highlights that tourist demand is the outcome of activities and decisions made by individuals in the generating region.

Studies on the Evolution of Tourist Demand

UN (1948): Declared everyone has the right to "relief and leisure, including (...) some periodic paid holidays".

UNWTO (1980): The Declaration of Manila stated the ultimate aim of tourism is "the improvement of the quality of life and the creation of better life standards for all nations." This marked... Continue reading "Evolution & Determinants of Tourist Demand: A Comprehensive Guide" »

International and Domestic Trade: A Comprehensive Guide

Classified in Economy

Written at on English with a size of 3.68 KB.

Trade

Definition and Types

Trade is the buying and selling of products and services to satisfy the needs of the population. There are two main types of trade:

  • Domestic trade
  • International trade

Elements of Trade

  • Sellers: Individuals or companies that have goods or services they want to sell.
  • Buyers: Individuals or companies that buy products.
  • Goods: Products that are bought and sold for money.
  • Markets: Places where commercial transactions take place (e.g., physical markets, farmers' markets, online marketplaces).

Characteristics of Trade Today

  • Large quantities of goods are in constant movement between different regions.
  • There is a worldwide network of trading partners.
  • Trade, along with transportation, provides jobs for people.
  • It is dominated by an ever-
... Continue reading "International and Domestic Trade: A Comprehensive Guide" »

Navigating Entrepreneurial Dilemmas: Ethical Practices and Innovation

Classified in Economy

Written at on English with a size of 3.76 KB.

Sources of Entrepreneurial Dilemmas

Ethical dilemmas are complex situations involving apparent conflicts between moral imperatives, where adhering to one may transgress another.

Internal and External Pressures

These pressures can create internal conflicts for entrepreneurs.

Shifting Societal Values

Changes in societal values, mores, and norms can also contribute to ethical dilemmas.

Ethical Code of Conduct

An ethical code of conduct is a statement of ethical practices or guidelines to which an enterprise adheres.

Organizational Barriers to Ethical Behavior

  1. Systems: Resistance to established systems can lead to individuals creating their own methods, potentially bypassing ethical guidelines.
  2. Structures: Dissatisfaction with the company structure can lead
... Continue reading "Navigating Entrepreneurial Dilemmas: Ethical Practices and Innovation" »

Aggregate demand and aggregate supply cheat sheet

Classified in Economy

Written at on English with a size of 2.3 KB.

Y=C+I+G

Y=Co +\- @(Y-To) + Io + Go and/or +Xn

Y=Co+\- 1/@ - @To+Io+Go and/or + Xn 

Y - 1/@ = Co - @To +Io + Go and/or + Xn

Y(1-@) = Co - @To + Io + Go and/or + Xn

Y=Co - @To + Io + Go and/or + Xn

                 1 - @

C= Co + 1/@*d --- taxes

  = Co + @ (y-Io) --- no taxes

yd= y- To

K = 1/1-mpc

k= 1/mps

DI= c+s

APC = C/DI

APS = S/DI

MPC = 1 / 1-@

MPS = 1 / @

Multiplier = 1 / 1-mpc or 1/mps

xn = x-m

Ca = C +/- mpc * tx

Sa = S +/- mps * tx

Aggregate Demand - Total value of real aggregate output that both sectors of the economy are willing to purchase at some AVG price.

AD = L(p)

Investment rates, future business expectations, Technology, Degree of excess capacity, Business Taxes

Aggreagate Supply- Total value of real Aggregate output that will be... Continue reading "Aggregate demand and aggregate supply cheat sheet" »

Key Factors Influencing Tourism Participation Rates

Classified in Economy

Written at on English with a size of 2.6 KB.

Key Factors Influencing Tourism Participation

Determinants explain why some countries have a high propensity to participate in tourism, whereas other countries show a lower one. Determinants can be classified into the following categories:

  • Economic: Disposable income, GNP per capita, private consumption, cost of living, tourism prices, exchange rate differentials, promotional expenditure, and prices of other destinations.
  • Sociological: Motivations, travel preferences, perceptions of destinations, paid vacations, past experience, and images of destinations.
  • Demographic: Life span, physical capacity, health and wellness, etc.
  • Political: Political and social environment, barriers and obstacles, restrictions, rules and laws, war, terrorism, accessibility,
... Continue reading "Key Factors Influencing Tourism Participation Rates" »

National Accounting in Different Economic Sectors

Classified in Economy

Written at on English with a size of 4.66 KB.

CLOSE ECONOMY WITHOUT PUBLIC SECTOR:

1. National Product (NP)=∑ Added Value (AV), where the AV = (Sales – Purchases) + (Final Stock – Initial Stock) = (Sales – Purchases) + Stock Variation (SV).
2. National Expenditure (NE)= Consumption (C) + Investment (I)
If we differ between magnitudes in gross terms and net terms, we must consider that: Gross Magnitude = Net Magnitude + Depreciation (D). That's the reason why we consider Gross Investment (GI) = Net Investment (NI) + Depreciation (D)
3. National Income (Y) = Disposable Income ( Y^d ) + Saving from firms (Sf) = Consumption (C) + Saving from domestic economies (Sed) + Saving from firms (Sf)
With these previous relationships we can construct the main relationship that every close economy
... Continue reading "National Accounting in Different Economic Sectors" »