Notes, summaries, assignments, exams, and problems for Economy

Mastering Post-Sale Customer Engagement

Achieving Repeat Sales

Repeat sales are earned by consistently demonstrating the ability to add value in diverse ways.

Responding to Post-Sale Customer Expectations

• Ensure your customer strategy is on target.
• Focus on diligent follow-through and follow-up activities.
• Regularly reexamine your product strategy.

Understanding Customer Attrition

Regaining a lost customer can be four to five times more expensive than retaining a current, satisfied customer.

Main Causes of Customer Attrition:

• Poor service
• Product dissatisfaction
• Price considerations

Key B2B Service Behaviors

1. Diligence: Persistence in service delivery.
2. Information Communication: Transparent and timely sharing of relevant updates.
3. Inducements: Offering incentives

Target Marketing: Definition and Strategies

Target marketing is the process of identifying specific consumer segments to focus marketing efforts on. This strategic approach allows businesses to tailor their products, messages, and strategies for maximum impact. Key strategies include:

• Undifferentiated Marketing: A mass-market approach, treating the entire market as one segment.
• Differentiated Marketing: Targeting multiple market segments with distinct offerings for each.
• Concentrated Marketing (Niche Marketing): Focusing on a single, specific market segment.
• Micromarketing: Tailoring products and marketing programs to the needs and wants of specific individuals or local customer segments.

Market Positioning and Competitive Advantage

Market positioning... Continue reading "Essential Marketing Concepts Explained" »

The nature and scope of a business refer to the core characteristics and breadth of activities that define it. Here's how they are generally categorized:

Nature of the Business

1. Type of Business:

   • Goods: Involves the production, manufacturing, or distribution of physical products.
   • Services: Offers intangible products like consulting, healthcare, or banking.
   • Hybrid: Combination of goods and services (e.g., retail stores offering products and after-sales services).

2. Industry:

   • The sector in which the business operates, such as technology, healthcare, education, manufacturing, etc.

3. Ownership Structure:

   • Could be a sole proprietorship, partnership, corporation, or limited liability company (LLC), each with distinct legal and financial implications.

4. Business Objectives:

Gross Domestic Product

Gross Domestic Product (GDP) is a measurement of the market value of all final goods and services produced in a country during a given period. It is used to show how well an economy is performing compared to previous years.

GDP Inclusions and Exclusions

• GDP includes: Production within a country by foreign firms.
• GDP excludes: Foreign production by a country's firms.

Example: Clothing or products produced in China but sold in the United States would not be part of the U.S. GDP; instead, they would be part of China's GDP.

Intermediate Goods and Services

Intermediate goods and services are goods and services purchased for additional processing and resale.

$C+I+G+(X-M)=GDP$

Definition:

• $C\rightarrow$ Consumption
• $I\rightarrow$ Investment

Country Risk

Country Risk: Refers to the economic, social, and political conditions and events in a foreign country that may adversely affect operating profits or the value of assets when investing or lending in a country.

Political Risk

Political Risk: The political climate of a country in which a business operates is as important as the country's topography, natural resources, etc. A hospitable, stable government encourages business investment and growth.

Expropriation

Expropriation: Government seizure of property within its borders owned by foreigners, followed by prompt, adequate, and effective compensation paid to the former owners.

Confiscation

Confiscation: Government seizure of property within its borders owned by foreigners without payment... Continue reading "International Business Concepts: Risk, Trade, and Development" »

Functions of the Financial System

• Facilitating Savings and Investments: The financial system connects savers and investors by providing platforms like banks and stock markets.
• Efficient Resource Allocation: It directs funds toward productive projects, fostering economic growth.

Understanding Time Deposits

• A time deposit is a bank account where money is deposited for a fixed period. In return, the depositor earns higher interest than a regular savings account. Withdrawals before maturity may incur penalties, ensuring the bank can use the funds for longer-term loans.

Demand for Money: Transaction Motive

• The transaction motive refers to holding money for everyday purchases and payments. It depends on income levels and the frequency of transactions.

Capital Structure

Capital structure refers to how a company finances its operations and investments using different combinations of debt and equity. This structure significantly impacts the company's financial strength and profitability.

Simply put, a company can finance itself through debt (loans, bonds, etc.) or equity (stocks). The choice between these two types of financing determines the capital structure.

Debt involves borrowing money that must be repaid with interest. This can increase financial risk if the debt cannot be repaid, but it can also offer tax benefits due to the deductibility of interest.

Equity, on the other hand, involves financing the company by issuing and selling shares. This does not require interest payments, but it dilutes... Continue reading "Corporate Capital Structure and Pension Planning" »

Entrepreneurship: Concepts, Development, and Support

Role of Entrepreneurship in Economic Development

Entrepreneurship is a vital engine for economic growth and development in any nation. It involves identifying market opportunities, mobilizing resources, and initiating ventures that contribute to value creation, employment generation, and overall societal advancement. Entrepreneurs play a crucial role in transforming ideas into economic activities, thereby enhancing the standard of living and fostering inclusive development.

Key contributions of entrepreneurship to economic development include:

• Employment Generation: Entrepreneurs create job opportunities for themselves and for others, reducing unemployment and underemployment.
• Capital Formation:

Product, Services, Brands (Chapter 8) – 12 & 14

1. Provide examples of the three levels of a product for an Apple Smartwatch.
   
   

1. 1. Core customer value (Psychological need of fundamental benefit): Communication, make life easier (i.e., photos, Safari)
   2. Actual product (Brand name, features, design, quality level, packaging): Apple Watch, iPhone
   3. Augmented product (Post-sale service, product support, warranty, delivery, and credit): ?
      
      

2. Fill in the blanks for the types of consumer products.
   
   

Understanding Private Insurer Types

In terms of legal ownership and structure, private insurers can be categorized as follows:

1. Stock Insurers: A corporation owned by stockholders. The primary objective is to earn profits for the stockholders.
2. Mutual Insurer: A corporation owned by its policyholders, with no stockholders. The policyholders select a board of directors, who then appoint executives to manage the corporation.
3. Advance Premium Mutual: Owned by policyholders with no stockholders, this insurer does not issue assessable policies. Premiums charged are expected to be sufficient to cover all claims and expenses.
4. Assessment Mutual: Possesses the right to assess policyholders an additional amount if the insurer’s financial operations are unfavorable.