Market Structure, Behavior, and Performance: Analysis
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Structure-Behavior-Performance Paradigm
The structure-behavior-performance paradigm, the basis of traditional industrial organization (IO), examines how companies behave within a given market structure. The new IO, however, inverts this logic, starting with how strategic behavior affects market structure. Both approaches agree that market structure influences market outcomes.
Defining Markets
Standard Production Classification
One method to define markets uses standard production classification. This system builds concentration data, but requires classifying multi-product companies. The procedure is:
- Classify companies by their main product based on sales.
- Calculate total sales for each market.
- Calculate market shares and concentration indices.
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